Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

I was asked to study this book as a 'bible' for my CRO based internship, and I couldn't have asked for a better introduction to Conversion Optimization which is part tools+analytics and part art. This book does a superb job of covering both plus with its extended coverage on the website blogs, one could not ask for something better! Dr. Karl Blanks and Ben Jesson have put out this masterpiece, the Monalisa of CRO strokes, using colors from their own extensive experience, which makes even a professional from this field go "ah!" and many a times, "aha!". I have fallen in love with the subject many times over - each of the 3 sections is pure gold. Highly recommended read if you want to seriously improve conversions and have your customers eating out of your palm!

For past 15 years, I have been in marketing and analytics domain. I have successfully run thousands of campaigns with hundreds of A/B tests throughout the life cycle of a consumer journey. I still find this book immensely valuable for Conversion rate optimization. I have not seen any book on conversion rate optimization that is as detailed and as practical. This book is valuable for practitioners like me as well as someone who wants to get started with conversion experience building. This book has provided a meaningful framework for conversion rate optimization. It has brought together several insights, tools, and implementation techniques together. Practical advice with detailed examples and impacts seen in past experiments has been shared. Hand-On approach to explaining and guiding people to take action. Examples covered in the book are from several industries and covers vast variety. A mandatory read!Sachin Uppal

This is the most underrated book on CRO. There are many books out there on CRO with hundreds of reviews. But I believe reviews/popularity can never be the best way to judge a brilliant book like this. The advice mentioned in this book could litrally add millions in your revenue, if you really executed. No exaggeration.

Not only for web development useful for all situations and businesses. Just read very useful and all will like this

Very comprehensive covering all aspects of Conversion Rate Optimisation. Highly recommended for anyone with interest in CRO. Glad Ib read this

The is a good book which will definitely help you with your conversions and that too at an unbeatable price!!!

Why I love this book:- The authors have structured all the information in an "easy-to-consume" format.- The authors give logical reasons on why best practices are not the best way to optimize websites. Instead, they emphasize on finding problems through research.- It's changed my CRO process for the better.

I am currently creating a vertical of CRO in the company i have created. And this is exactly what I was looking for. All the tasty nuggets of CRO that today are scattered across blogs, articles and websites consolidated into one place. Gave it to my team and they have been discussing it for the entire week. We are creating internal benchmarks based on the book.One thing that can be improved though are more visual examples. Often while reading, i got excited by the insight but giving visual example (good or bad) would help contextualize it and connect the text to the images.But other than that, the book is pure CRO Gold!

O livro mais completo com descrições de conceitos, etapas de investigação, ferramentas e cases para otimização de qualquer negócio digital

very good examples and overall nice outline

One of the good thing about this book is that they drill down into the details and give you tons of examples to start your thinking process!

Making websites win is a fantastic read, full of both elegant concepts and in-the-trenches actionable tactics that have produced 2x to 5x for CRE’s clients. The authors are CRO (Conversion Rate Optimization) practitioners and it shows. Here are a few of the things I like about the book:1. Simple, clear and concise writing.2. Lots of examples and case studies drawn from their real-world consulting practice.3. An exhaustive list of books and resources to learn more. Books on writing, Tools for user testing, tools for A/B testing, mobile friendly CRO tools, numerous useful links and websites (like 'This is a Website')4. Discussion of broader business topics that go beyond simple page optimization e.g. niching for success, fulfilling more of your customers’ needs (to increase lifetime value and amortize acquisition costs), and holistically building the kind of company that is deserving of success (versus treating CRO as a bolt-on afterthought)5. Karl and Ben's quintessentially British wit and humor!In the last 8 years I’ve read roughly a new book every week. Only rarely do I come across books that need to be re-read many times to fully internalize the lessons. Eugene Schwartz's Breatkthrough Advertising and John Caples Tested Advertising Methods are such books. To this short list, I now add Karl and Ben’s Making Websites Win. How can I not, with gems like these?“How can you overcome the curse of knowledge? Design your processes for what you perceive to be a busy, lazy, drunk, amnesiac idiot—what lawyers call a “moron in a hurry” (really). Even geniuses with time on their hands will be grateful that you did.”“conversion is not an afterthought. Conversion is identifying what type of company your visitors would ideally love to do business with…and then becoming that company.”“A guarantee can be powerful, like a chainsaw. Used right, it can cut through customer objections. Used wrong, it can cut through profits. In this chapter, we’ll describe how to know if a guarantee would work for your business—and how to design and implement a guarantee that works.”“Many people agree that they need to focus more. But they think that focus means concentrate. It doesn’t. Focus means neglect. As Steve Jobs said, “Focus means saying no to the hundred other good ideas.” Focusing doesn’t feel empowering; it feels embarrassing, upsetting, and scary. A sign that you are focusing is that you frequently cringe at the things you aren’t doing.”“The best way to ‘beat your competitors’ is often to redefine yourself so that you have fewer of them.”The one piece of constructive criticism I could offer is perhaps to introduce the case studies earlier and weave them more thoroughly into all the chapters. E.g. start with the GoHenry case study and then introduce concepts by referring to examples already shown.

Great advices for a start-up.Also great to make an useful dialog with my boss and apply scientific method to make decisions. I live in Mexico, where we have an enormous distance to power, which is very bad to take wise decisions. It helps a lot to explain how important and critical is to experiment. The three main features of winning websites are really useful: design for function, experiment, make incremental changes. Essential reading.