---
product_id: 32868302
title: "Blindspot: Hidden Biases of Good People"
price: "A$22"
currency: AUD
in_stock: true
reviews_count: 12
category: "Paperback"
url: https://www.desertcart.com.au/products/32868302-blindspot-hidden-biases-of-good-people
store_origin: AU
region: Australia
---

# Blindspot: Hidden Biases of Good People

**Price:** A$22
**Availability:** ✅ In Stock

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- **What is this?** Blindspot: Hidden Biases of Good People
- **How much does it cost?** A$22 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/32868302-blindspot-hidden-biases-of-good-people)

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## Description

Blindspot: Hidden Biases of Good People

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![Blindspot: Hidden Biases of Good People - Image 1](https://m.media-amazon.com/images/I/71l1fNUP-qL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    SUPER interesting book
  

*by J***H on Reviewed in the United States on February 28, 2024*

I had to purchase this book for a class and it was very interesting of the insights this provides and the transparency it can enlighten someone to everyday situations. I've used this in my Step forward towards the health and medical professions.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Awesome condition
  

*by P***N on Reviewed in the United States on October 6, 2024*

In great condition and arrived before school started

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    Implicit Associations and Mindbugs..... and You Probably Have Both!
  

*by K***T on Reviewed in the United States on June 15, 2014*

Blind Spots is an interesting romp into the world of unconscious stereotyping, why we do it, and how we can either eradicate (or more likely) work around it. Banaji and Greenwald are two psychologists who have (I think, together) developed tests called Implicit Association Tests (IAT's). These tests cleverly find out whether we make unconscious associations between things (like white people and "nice" words, or men and "leadership" words). I'll leave it to you to read their explanation of how these tests work - and you can take a few of them in the book - but all of this helps us get at what unconscious biases we have. (This, in contrast to a lot of our talk about discrimination and bias, which focuses only on intentional bias. Here, we are talking about unconscious discrimination and bias.)And what have the authors found in the years of administering IATs and looking at similar literature by others who study unconscious bias? Well, first.... we all have 'em. And second.... we generally have ones we don't want to have, like how Americans and Europeans tend to associate white faces with positive things and black (or non-white) faces with negative things, or how we all (even the elderly) take a dimmer view of the elderly than the young. And the worst part? Most of us show these biases even though our conscious brains are appalled by such associations. (For two good books exploring how our unconscious shapes our thought more than we think, see Why Everyone (Else) Is a Hypocrite: Evolution and the Modular Mind and The Rational Animal: How Evolution Made Us Smarter Than We Think.)The authors go into why we stereotype (we are pattern-seeking creatures), how stereotypes can lead us astray as well as hurt the sterotyped, evidence of how ingrained the tendency to see the world in "us and them" terms, and suggestions for how to work around these biases (because ridding ourselves of them may not be an option). The authors back their ideas up with moderately thorough reviews of existing data, which is good, considering that the nature of their argument means that we can't exactly argue back ("But, I would never discriminate!"). Their suggestions range from figuring out creative ways to avoid being in the position to discriminate (the symphony who found a way to do "blind" auditions for instrumentalists), to the importance of exposing yourself to those who confound stereotypes (reviewing stories of black heroes can mitigate black = negative associations).I take off one star only for occasional faulty reasoning by the authors. One such example occurred in their discussion of the general public's equation of pit bulls with violence (which statistically does not quite bear out). Their suggestion was that if the statistics don't bear out, the only reason we might treat the next pit bull we see as likely dangerous is sheer dumb fear. Not so! It may be that we have less to lose in treating the next pit bull we see as violent when it is not than we have to lose in not doing so if it is. Not that it is a big deal, but occasional sloppiness in reasoning does persist throughout the book. Otherwise, I'd recommend this to anyone who wants interesting (albeit painful) highlighting of our unconscious tendency toward irrational bias. Even if we just learn about our own blind spots, we might have a tendency to be on the look out for them and maybe improve our decision making. Worth a read!

## Frequently Bought Together

- Blindspot: Hidden Biases of Good People
- Whistling Vivaldi: How Stereotypes Affect Us and What We Can Do (Issues of Our Time)
- Biased: Uncovering the Hidden Prejudice That Shapes What We See, Think, and Do

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-03-20*