Visual Hammer: Nail your brand into the mind with the emotional power of a visual

Excellent pedigree. Disappointing text. Expected more directions. Too basic for my undergraduate students but might be ok for others. Disappointing text especially as her dad's book on positioning is so good.

Some interesting insights and case studies but the writing isn't great.

Brilliant !

Concetti sicuramente interessanti ma ripetuti allo sfinimento. Inglese facile facile per essere facilmente fruibile. Libello breve ma ripetitivo fino a diventar noioso, specie se si hanno già letto libri come Focus e Positioning e si conosce il background dell'autore/autori (Al e Laura Ries).

I would recommend the book for every startup founder, thinking about the logo to visualize his or her brand.The visual positioning tools described in the book are well categorized and useful. There are plenty of good and and sample cases inside this easy-to-read book.The back cover is a nice handy reminder summary of the 10 visual tools.Mrs Ries' new book "Battlecry" I would also recommend in addition to "Visual Hammer'.Jean QuaedvliegMerchandise Academy