---
product_id: 296132354
title: "Why Startups Fail: A New Roadmap for Entrepreneurial Success"
brand: "tom eisenmann"
price: "A$55"
currency: AUD
in_stock: true
reviews_count: 4
url: https://www.desertcart.com.au/products/296132354-why-startups-fail-a-new-roadmap-for-entrepreneurial-success
store_origin: AU
region: Australia
---

# Why Startups Fail: A New Roadmap for Entrepreneurial Success

**Brand:** tom eisenmann
**Price:** A$55
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Why Startups Fail: A New Roadmap for Entrepreneurial Success by tom eisenmann
- **How much does it cost?** A$55 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/296132354-why-startups-fail-a-new-roadmap-for-entrepreneurial-success)

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- tom eisenmann enthusiasts

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## Description

Why Startups Fail: A New Roadmap for Entrepreneurial Success

## Images

![Why Startups Fail: A New Roadmap for Entrepreneurial Success - Image 1](https://images-na.ssl-images-amazon.com/images/I/41wMO-17upL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Increase chances of success...by reducing chances of failure.  A must-read
  

*by J***R on Reviewed in the United States on March 30, 2021*

In addition to "Start-up Owner’s Manual" (Blank and Dorf), this is a must-have for anyone in the start-ip world at any stage of its life. A founder/executive team is going to benefit the most from this book primarily from its well-laid out checklist of what not to do.  While a plethora of books explain how to build a great company, it is often overly optimistic or confuses good outcomes with good processes.  Eisenmann provides a roadmap to develop a good strategy framework and risk management processes for a start-up.Through examples of some failed companies, the author teases out six key themes that the author asserts will explain most failures.  These themes are grouped into two stages of a start-ups life – Launching (teaming, market fit, misleading early success) and Scaling.  The latter deals with issues related to scaling for scope or speed.  For each factor, the book discusses various aspects - founder psychology, investor mindsets, teaming, management processes, etc.The bulk of the discussion is centered on a 'Diamond-and-Square" framework that tries to formulate the key stakeholders and contextualizing various business functions (tech, operations, marketing along with the value proposition and profit formula).  A "Double-Diamond Design Model" provides a convergence-divergence strategy for problem definition and solution development phases.  Each chapter discusses various parameters that will help a startup leader develop a clear strategic and operational plan.  In the section on "scaling", the author discusses a "Six S" framework to define issues of staff, structure and values during various types of scaling.  Eisenmann also warns on situations where concepts from popular techniques such as lean start-ups are either misinterpreted or applied incorrectly.  While the bulk of examples tend to focus on a direct-to-consumer business, the lessons and the tools are not tied to it. In fact, one of the most useful chapters in the book is the detailed discussion on the role (if any) of strategic customers (that chapter alone was well worth for me;  also note that It is difficult to provide a concise summary for this book - you are better off buying both a hard copy and an electronic copy to make your highlighting not distract for a second reading).Failure, of course, is always going to be part of entrepreneurship, this book doesn't claim it can avoid them - but a careful (and humble) reading of the various thought exercises, examples, frameworks provided by the author will decrease chances of a failure.  A must-read.

### ⭐⭐⭐⭐⭐ 







  
  
    Clear, concise, practical.
  

*by J***Y on Reviewed in the United States on April 14, 2021*

You learn more from what goes wrong than what goes right. And, personally, I would much prefer to read about it than participate in it. Having started and run multiple companies over the years, some of which have had the benefit (??) of "Adventure Capital", this book is a wonderfully clear, concise summary of the way you can drift off the tracks - often without even realizing it at the time. I bought this to both remind and re-educate myself in relation to some of my own disasters, and to try and stay on the straight and narrow for the next round. Startup or investor - I can commend this to you both.

### ⭐⭐⭐⭐⭐ 







  
  
    For all entrepreneurs out there
  

*by M***G on Reviewed in the United States on April 17, 2021*

A detailed account that highlights the importance of failure and how to fail well. Eisenmann’s experience as a Harvard Business School Professor really comes through with his detailed explanations and the use of case studies that make this an immersive and educational read.I’d you’re an entrepreneur, aspiring to become one, or know one you should get this book.

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-02-13*