Content Fortress: A Simple Content Marketing Strategy That Helps You Attract Customers You'll LOVE to do Business With

This is a clear, easy to understand masterclass in how to use content to build the kind of business you want - with the kind of clients you want. I feel so much happier about my content plan now after reading it.

This book is a revelation! As someone starting out on a new digital business journey this book is a God send. It's written in plain no nonsense language with examples showing how to use content, where and in what context.It's well paced with stories from their own business explaining how to implement this strategy to successfully build your business with customers you love working with, whilst repelling the ones you don't.Great detail, well structured and no flannel. Read it, you will not be disappointed.

If you've not got your head around what good content creation looks like this is the book for you, clearly explained and actionable, highly recommend

I was recommended this by an email marketer I follow and I have to say it's one of the best recommendations I've received this year!The book is easy to read, simple to follow with a clear content framework. Absolutely fabulous!

This is a really useful book for anyone who knows they need to write blogs etc to grow their business, but doesn’t know where to start (putting it into practice).

It's nice to finally read a business book that tackles the stressful part of running a business. Never thought about using content to make my life easier. It so good.

I didn't think I needed to read this book as I've never had a problem producing content. There's plenty on my website, over 800 blog posts, many hundreds on Linkedin and hundreds of articles on line.BUTI was inspired to create more new pieces of content whilst reading this book than any book has ever previously inspired. I realised that my previous content wasn't addressing enough key issues and the value of closing those gaps. I have also recommended this book to more people sooner after reading it than is normal for me - even when enthusiastic about a book.

This book has changed the way we do business!Martin and Lyndsay's approach is a straight-up, thorough, and all-inclusive system. When the principles in Content Fortress are followed, it allows you to regain not just literal control of your business' Vision and Mission, but also the mental clarity to know that you are on the right path with each piece of content you create.Now that we have been doing content marketing the way they recommend, we have found it much easier to attract and repel the right kind of students. And it's all done with the mentality that the prospective customer is more informed than they were before they met you, even if you are not the right fit for them. As a result everybody wins, you as a business attract the right people, and the customer knows what they are getting themselves into.Previously, we had studied the great They Ask You Answer by Marcus Sheridan, who also wrote the foreword to Content Fortress. Martin and Lyndsay have built upon Marcus' framework in a way that provides more and more content opportunities for us as a business.Now, we never run out of ideas, we just have to make time to create them. We're so grateful for their approach, and are content in knowing that we do comes across as authentic and in our own voice in each and every piece we create after studying Content Fortress.Even though we were honoured to be featured in the book, we still have learnt lots from their process in a more objective way, and can say we've gone on to improve our content since studying the process again in our own time.Read it, and read it again, until you fully grasp how this can transform your business.Thank you both for everything!Aidan Lee

This book addressed many of the issues I face as service provider and taught me how to use content to free up my time, attract the right clients, repel the not-right clients and more. The presentation was clear and logical, and I am so excited to put what I learned into practice. The authors present case studies, including themselves, that clearly show how creating the Content Fortress supports a business's goals. Highly recommended for any type of business.

Read this book; Learn from this book; Use the tactics and ideas from this book; Find & keep your dream clients.f you want a happy life with your business, use the information in this book to your advantage and reap the benefits!