---
product_id: 280267385
title: "Permanent Brights Creme Hair Color Tanzanite Tanzanite"
brand: "ion"
price: "A$59"
currency: AUD
in_stock: true
reviews_count: 6
category: "Ion"
url: https://www.desertcart.com.au/products/280267385-permanent-brights-creme-hair-color-tanzanite-tanzanite
store_origin: AU
region: Australia
---

# Vegan & cruelty-free formula Vibrant, fade-resistant color Crème formula for smooth application Permanent Brights Creme Hair Color Tanzanite Tanzanite

**Brand:** ion
**Price:** A$59
**Availability:** ✅ In Stock

## Summary

> 🎉 Unlock your hair’s true potential with vibrant, cruelty-free brilliance!

## Quick Answers

- **What is this?** Permanent Brights Creme Hair Color Tanzanite Tanzanite by ion
- **How much does it cost?** A$59 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/280267385-permanent-brights-creme-hair-color-tanzanite-tanzanite)

## Best For

- ion enthusiasts

## Why This Product

- Trusted ion brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethically Beautiful:** Crafted with vegan ingredients and never tested on animals—beauty you can feel good about.
- • **Effortless Application:** Smooth crème consistency glides on easily, making your at-home color routine a breeze.
- • **Deep Penetration Technology:** Micro-pigmentation ensures rich, even color that penetrates deep into each strand for superior gray coverage.
- • **Salon-Grade Quality at Home:** Formulated by expert chemists in Italy, delivering professional results without the salon price tag.
- • **Bold, Long-Lasting Brilliance:** Experience salon-quality, fade-resistant color that keeps your look fresh and vibrant for weeks.

## Overview

Ion Permanent Brights Crème Hair Color in Tanzanite delivers bold, long-lasting, and fade-resistant color with a smooth crème formula designed for easy application on pre-lightened or highlighted hair. This vegan and cruelty-free product combines advanced micro-pigmentation technology for superior gray coverage and salon-quality results formulated by expert chemists in Italy.

## Description

Permanent brights provide bold contemporary color that lasts. Unlock your hair's true potential with ion's cutting-edge salon-quality color science and bring home vibrancy like never before. ion Hair Color's superior quality proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation- ion's microscopic pigment molecules oxidize slower allowing them to penetrate deep into the cortex of each hair strand for long-lasting fade-resistant color.

Review: Misleading claims about being ppd free - I decided to try this hair dye after being reassured by its claim of being PPD-free, as I have a known sensitivity to PPD. Unfortunately, during the patch test, I experienced skin rashes and irritation—exactly the kind of reaction I was hoping to avoid. This raises serious concerns: either the product is not genuinely PPD-free, or it contains another equally harmful chemical causing similar reactions. The whole point of purchasing a product labeled "PPD-free" is to avoid such issues, and this one completely failed to deliver on its promise. If you have sensitive skin or chemical allergies, I’d recommend being cautious with this product. For me, this was a disappointing and frustrating experience. Transparency about ingredients is critical, and this product left me with more questions than trust.
Review: ⭐️⭐️⭐️⭐️⭐️ Highly Recommend – Stunning Purple Results! I purchased Ion Permanent Brights Crème Hair Color in Radiant Orchid, and I couldn’t be happier with the results! I ordered two boxes since my hair is long (about halfway down my torso), and I definitely recommend doing the same if you have longer or thicker hair. For reference, my hair was previously dyed purple using box dye, and I did not lighten it before applying this product. I mixed both boxes together with 10-volume developer in a reusable dye bottle and applied it as a full-head application. The color turned out absolutely incredible a rich, vibrant, and beautiful purple that looks very professional. Honestly, this dye has completely converted me to salon-grade hair color. If you’re considering going purple, this is 100% the dye you want. The only minor downside is the very strong smell, but that’s pretty standard with salon-quality hair dye, so it didn’t bother me much. I’ve attached a photo, though it truly doesn’t do the color justice (my daughter was asleep, so I couldn’t take a better one). After rinsing with cold water only, I applied conditioner and left it in for about 5 minutes. My hair feels soft, healthy, and undamaged, no dryness or stiffness at all. Overall, I’m extremely impressed. 5/5 stars, you’ve definitely gained a loyal customer!

## Features

- Permanent, vibrant, and contemporary colors
- Crème consistency provides easy application
- Use on pre-lightened or highlighted hair
- Vegan & Cruelty-Free
- Product not tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07KGMSPBW |
| ASIN  | B07KGMSPBW |
| Best Sellers Rank | #50,085 in Beauty ( See Top 100 in Beauty ) #675 in Permanent Hair Color |
| Customer reviews | 4.2 4.2 out of 5 stars (4,087) |
| Date First Available  | 25 December 2018 |
| Is Discontinued By Manufacturer  | No |
| Manufacturer | Arcadia Beauty Labs LLC |
| Manufacturer  | Arcadia Beauty Labs LLC |
| Manufacturer reference | 405607 |
| Manufacturer reference  | 405607 |
| Package Dimensions | 16 x 3.99 x 3.2 cm; 109 g |
| Package Dimensions  | 16 x 3.99 x 3.2 cm; 109 g |

## Product Details

- **Brand:** ION
- **Colour:** Tanzanite
- **Item form:** Cream
- **Package information:** Box
- **Product benefits:** Brights

## Images

![Permanent Brights Creme Hair Color Tanzanite Tanzanite - Image 1](https://m.media-amazon.com/images/I/61e7Y4P2-cL.jpg)

## Available Options

This product comes in different **Color** options.

## Customer Reviews

### ⭐ Misleading claims about being ppd free
*by A***A on 21 November 2024*

I decided to try this hair dye after being reassured by its claim of being PPD-free, as I have a known sensitivity to PPD. Unfortunately, during the patch test, I experienced skin rashes and irritation—exactly the kind of reaction I was hoping to avoid. This raises serious concerns: either the product is not genuinely PPD-free, or it contains another equally harmful chemical causing similar reactions. The whole point of purchasing a product labeled "PPD-free" is to avoid such issues, and this one completely failed to deliver on its promise. If you have sensitive skin or chemical allergies, I’d recommend being cautious with this product. For me, this was a disappointing and frustrating experience. Transparency about ingredients is critical, and this product left me with more questions than trust.

### ⭐⭐⭐⭐⭐ Review
*by K***. on 7 January 2026*

⭐️⭐️⭐️⭐️⭐️ Highly Recommend – Stunning Purple Results! I purchased Ion Permanent Brights Crème Hair Color in Radiant Orchid, and I couldn’t be happier with the results! I ordered two boxes since my hair is long (about halfway down my torso), and I definitely recommend doing the same if you have longer or thicker hair. For reference, my hair was previously dyed purple using box dye, and I did not lighten it before applying this product. I mixed both boxes together with 10-volume developer in a reusable dye bottle and applied it as a full-head application. The color turned out absolutely incredible a rich, vibrant, and beautiful purple that looks very professional. Honestly, this dye has completely converted me to salon-grade hair color. If you’re considering going purple, this is 100% the dye you want. The only minor downside is the very strong smell, but that’s pretty standard with salon-quality hair dye, so it didn’t bother me much. I’ve attached a photo, though it truly doesn’t do the color justice (my daughter was asleep, so I couldn’t take a better one). After rinsing with cold water only, I applied conditioner and left it in for about 5 minutes. My hair feels soft, healthy, and undamaged, no dryness or stiffness at all. Overall, I’m extremely impressed. 5/5 stars, you’ve definitely gained a loyal customer!

### ⭐⭐ Review
*by خ***ي on 6 August 2023*

طريقة الاستعمال غير واضحه ويبدو ان هنالك مواد اخرى لم ترسل او على الاقل لم يتم ابلاغي بانه يتوجب علي شراء مستحضر اخر يخلط معه عموما اشتريته لانه خالي من PPD على اساس ان معي حساسيه من هذه الماده ولكن اتضح ان لدي حساسيه من جميع صبغات الشعر

## Frequently Bought Together

- Ion Permanent Brights Creme Hair Color Tanzanite Tanzanite
- COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.com.au/products/280267385-permanent-brights-creme-hair-color-tanzanite-tanzanite](https://www.desertcart.com.au/products/280267385-permanent-brights-creme-hair-color-tanzanite-tanzanite)

---

*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-03-14*