Universal Media John Carter and the Gods of Hollywood: How the sci-fi classic flopped at the box office b

Ever wonder why the illustrious "John Carter of Mars" got down graded to just plain old John Carter"? Journey down this road and discover just how many potholes the creative team had to avoid.

Questo è un libro scritto da un fan nondimeno è un ottima visione d'insieme del disastro (ok ci sono flop più clamorosi) causato dalla Disney.. con un bacino di milioni di fans la Disney è riuscita nell'impresa di trasformare un blockbuster potenziale in un flop commerciale..nel libro si analizzano i punti che hanno portato a questo, alcuni conosciuti (tipo aver trasformato la saga in una sorta di "pirati dei Caraibi su Barsoom) altri meno noti..gran lavoro di ricerca e per i fans anche motivo di incavolatura data la quantità di errori fatti..unica pecca del libro è la stampa un po' troppo chiara dei caratteri..da leggere non solo per i fans ma anche per chi è interessato ai meccanismi dietro all'industria cinematografica

Michael D. Sellers’ book charts the calamitous saga of Disney’s John Carter – a film that was certainly worthy of greater respect, and promotion, during its production and release. Of particular interest to me was Sellers’ interactions with the studio, offering to promote the film directly with Disney and Stanton. Bravo to Sellers for believing that he could prompt a rethink and generate marketing improvements, but it’s quite clear that all doors were closed to external suggestions.Unfortunately, the book is marred by numerous typos and punctuation errors, and often repeats the same basic facts or stats many times, as if they were never previously stated. If you’re a fan of ERB or Stanton, and don’t know the details of how the film came to be and how it failed to find a large enough audience, then it’s certainly worth a look.

Jusqu'à la sortie de John Carter au cinéma, je m'imaginais naïvement que la publicité avait un impact négligeable sur la carrière d'un film en salles. John Carter me prouva le contraire. Ce n'est pas un film parfait. Si vous me posez la question, je trouve qu'Avengers est intrinsèquement meilleur, par exemple. Mais John Carter est mieux que parfait, il est touchant ! D'abord déçu au premier visionnage, je n'ai pu m'empêcher de réévaluer mon opinion à la hausse avec le temps, jusqu'à ce qu'il devienne un de mes films préférés, tout simplement.Michael D. Sellers, cinéaste indépendant à Hollywood, et fondateur du site thejohncarterfiles, fan de longue date des romans d'Edgar Rice Burroughs, a de par toutes ces casquettes un regard unique, à la fois personnel et professionnel, sur toutes les facettes de ce qui a amené la presse à déclarer John Carter comme étant « le plus gros flop de tous les temps ». Des tentatives précédentes avortées d'adaptation des romans à l'étude détaillée du marketing déficient qui a amené à la catastrophe ultime, le livre aborde tous les aspects du problème, ainsi qu'un plaidoyer convainquant sur la viabilité financière des suites du film d'Andrew Stanton. C'est aussi une lettre d'amour au roman d'Edgar Rice Burroughs, que je ne saurais trop vous conseiller également.Indispensable pour les fans, ainsi que pour tous ceux qui sont intéressés par les techniques de marketing modernes dans le domaine du cinéma.

As a longtime John Carter of Mars fan, and as someone who was peripherally involved in efforts to bring "A Princess of Mars" to the screen in the early 2000s, I was delighted to stumble onto this book earlier this year. Overall it's a fascinating and extremely detailed (maybe too much so) look at the making and marketing of Disney's "John Carter," and how it represents a major missed opportunity for another great sci-fi franchise for that studio. The best part of the book are the early chapters detailing how Edgar Rice Burroughs created the series, and the various attempts to bring it to the movies, dating as far back as the 1930s. Once the book starts examining the evolution of the Disney film released in 2012, I felt it got a little too "in the weeds" and caught up in repetitive details. I found it very annoying that the author would mention in detail the writer and title of a particular blog, article or tweet, then repeat the same information at the bottom of the page in a footnote. This felt like unnecessary padding and generally poor, lazy writing. I also frankly got a little tired of the author's meticulous recounting of his own fan-driven efforts to help with the film's marketing - it felt a little self-serving, frankly. But my biggest criticism of this book is the appallingly sloppy writing and proofreading. I have NEVER read a book with more typos and grammatical errors in my entire life, including a number of self-published ones by friends and colleagues. This seriously undermined my enjoyment of the book, and I hope if the author ever writes another one, he employs a professional editor or proofreader before publishing it. Overall this is a solid contribution to the John Carter and ERB legacy, but I wish it could have been better.