Tuli's Polar Bears Gel Heel Cup Large (Mens)

what size shoe does a women regular fit??

I have a bruised heel and I want to run to the best of my ability, would these help cushion my heels at all? Or are these for something else?

I wear a women's size 10, would I need the men's size?

My boots wore out at the back of my heels, so it rubs above the heel. Do these protect that area?