---
product_id: 266741111
title: "Igora Royal Hair Color - color : 7-77 Medium Blonde Copper Extra"
brand: "schwarzkopf professional"
price: "A$34"
currency: AUD
in_stock: true
reviews_count: 5
category: "Schwarzkopf Professional"
url: https://www.desertcart.com.au/products/266741111-igora-royal-hair-color-color-7-77-medium-blonde-copper
store_origin: AU
region: Australia
---

# 50% longer color retention 25% higher reflex vibrancy 100% white hair coverage with vivid tones Igora Royal Hair Color - color : 7-77 Medium Blonde Copper Extra

**Brand:** schwarzkopf professional
**Price:** A$34
**Availability:** ✅ In Stock

## Summary

> 🔥 Ignite your look with Igora Royal – where bold copper meets lasting brilliance!

## Quick Answers

- **What is this?** Igora Royal Hair Color - color : 7-77 Medium Blonde Copper Extra by schwarzkopf professional
- **How much does it cost?** A$34 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/266741111-igora-royal-hair-color-color-7-77-medium-blonde-copper)

## Best For

- schwarzkopf professional enthusiasts

## Why This Product

- Trusted schwarzkopf professional brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Salon-Grade Care:** Advanced care formula ensures maximum contrast and shine while protecting hair integrity.
- • **Flawless Coverage:** Achieve perfect color equalization even on porous or resistant hair with 100% white hair coverage.
- • **Bold & Clear Tones:** Stand out with clearest lifting shades and sharp tone directions designed by expert colorists.
- • **Lasting Brilliance:** Enjoy up to 50% longer-lasting color that keeps you looking fresh and vibrant.
- • **Vibrancy Amplified:** Experience 25% more intense reflexes for that eye-catching, luminous shine.

## Overview

Schwarzkopf Igora Royal Hair Color in 7-77 Medium Blonde Copper Extra delivers professional-grade, long-lasting color with up to 50% extended retention and 25% enhanced vibrancy. Designed for 100% white hair coverage and perfect color equalization, this advanced formula offers bold, clear tones and maximum shine, making it the go-to choice for colorists and trendsetters seeking flawless, head-turning results.

## Description

Schwarzkopf Igora Royal is a range of distinctive and bold colors. Designed by colorists for colorists seeking maximum intensity and very clear, sharp tone directions. This range is the product of over 100 years of color processing by Schwarzkopf and may very well be their best. While providing 100% white hair coverage (even on thick and resistant hair), this color range is bound to stun you with its performance and reliability.

Review: A lovely copper red
Review: This stuff rocks! I mixed this with 8-77 and 20 developer (all in equal parts) to get a richer medium copper and I think it came out looking really natural and just a beautiful color. There's a faint chemical smell when you first open the tube but tbh once you mix it with developer it has almost a nice spicy smell that isn't too overpowering when you mix it. This did not burn at all and it made a nice paste that covered my hair well. I let it sit for 45 to 50 minutes and it washed out/ran clear pretty quickly. Think this will be my go to every 6 weeks. Its a great level of bright while still being velvety and has natural tones to it.

## Features

- Up to 50% longer color retention.
- Up to 25% higher reflex vibrancy.
- Perfect color equalization even on porous hair.
- Clearest lifting shades and advanced care for maximum contrast and shine.
- Fashion colors with up to 70% white hair coverage with clear and strong tone directions.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B017THCPA4 |
| ASIN  | B017THCPA4 |
| Best Sellers Rank | #10,594 in Beauty ( See Top 100 in Beauty ) #146 in Permanent Hair Color |
| Customer reviews | 4.8 4.8 out of 5 stars (983) |
| Date First Available  | 16 July 2016 |
| Is Discontinued By Manufacturer  | No |
| Item model number | SG_B017THCPA4_US |
| Item model number  | SG_B017THCPA4_US |
| Manufacturer | Plush Hair |
| Manufacturer  | Plush Hair |
| Package Dimensions | 16.21 x 3.81 x 3.2 cm; 68.04 g |
| Package Dimensions  | 16.21 x 3.81 x 3.2 cm; 68.04 g |

## Product Details

- **Brand:** Schwarzkopf Professional
- **Colour:** Medium Blonde Copper Extra
- **Item form:** Cream
- **Package information:** bottle, tube

## Images

![Igora Royal Hair Color - color : 7-77 Medium Blonde Copper Extra - Image 1](https://m.media-amazon.com/images/I/51VyTj4y+BL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Is this everything you need to color your hair**
A: No. You need to mix the correct formula of color with 2 ounces of 20 volume developer.

**Q: I want a medium blonde dye but don’t know what “extra” mean?**
A: “EXTRA” means for extra grey coverage 7-00 . It also will be slightly darker than 7-0.  It has more color pigments for better grey coverage.  Hope this helps. Good luck.

**Q: Which developer i have to use with this?**
A: The same company sells a pretty good Activator but I find it a bit milky/watery.  I prefer VIVITONE 20.  Though the 20% is a little permanent.  VIVITONE 10 works too.

**Q: What is the expiration date of this product?**
A: This product has no expiration date.  However, I can tall you that it was purchased from the manufacturer, in January 2020.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by L***L on 8 November 2021*

A lovely copper red

### ⭐⭐⭐⭐⭐ Review
*by M***N on 3 October 2025*

This stuff rocks! I mixed this with 8-77 and 20 developer (all in equal parts) to get a richer medium copper and I think it came out looking really natural and just a beautiful color. There's a faint chemical smell when you first open the tube but tbh once you mix it with developer it has almost a nice spicy smell that isn't too overpowering when you mix it. This did not burn at all and it made a nice paste that covered my hair well. I let it sit for 45 to 50 minutes and it washed out/ran clear pretty quickly. Think this will be my go to every 6 weeks. Its a great level of bright while still being velvety and has natural tones to it.

### ⭐⭐⭐⭐⭐ Review
*by A***A on 26 January 2026*

Die Farbe ist immer gut

## Frequently Bought Together

- Schwarzkopf Igora Royal Hair Color - color : 7-77 Medium Blonde Copper Extra
- Schwarzkopf Professional Igora Royal Permanent Hair Color, 8-77, Light Blonde Copper, 60 Gram
- Schwarzkopf Professional Igora Royal Developer 6% / 20 Volume 33.8 oz

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-02-24*