---
product_id: 255282909
title: "Natural Instincts Demi-Permanent Hair Dye, 3 Brown Black Hair Color, 5.85 Fl Oz (Pack of 1)"
brand: "clairol"
price: "A$34"
currency: AUD
in_stock: true
reviews_count: 5
category: "Clairol"
url: https://www.desertcart.com.au/products/255282909-natural-instincts-demi-permanent-hair-dye-3-brown-black-hair
store_origin: AU
region: Australia
---

# Lasts 28 washes Coconut Oil + Aloe Vera No ammonia or parabens Natural Instincts Demi-Permanent Hair Dye, 3 Brown Black Hair Color, 5.85 Fl Oz (Pack of 1)

**Brand:** clairol
**Price:** A$34
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your natural glow with color that cares! 🌿

## Quick Answers

- **What is this?** Natural Instincts Demi-Permanent Hair Dye, 3 Brown Black Hair Color, 5.85 Fl Oz (Pack of 1) by clairol
- **How much does it cost?** A$34 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/255282909-natural-instincts-demi-permanent-hair-dye-3-brown-black-hair)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle on Scalp:** Zero ammonia and no added parabens mean a soothing, irritation-free coloring experience.
- • **37 Shades of You:** From rich brunettes to bold reds, find your perfect natural tone and express your unique style.
- • **Gray-Blurring Magic:** Seamlessly blends away grays for a youthful, natural appearance without commitment.
- • **Fade-Forward Formula:** Enjoy vibrant color that gracefully fades over 28 washes, keeping your look fresh and flexible.
- • **Nourish & Shine Boost:** Infused with coconut oil and aloe vera, it conditions hair deeply for a silky, glossy finish.

## Overview

Clairol Natural Instincts Demi-Permanent Hair Dye offers a gentle, ammonia-free formula enriched with coconut oil and aloe vera that conditions hair while delivering rich, natural-looking color. Lasting up to 28 washes and available in 37 versatile shades, it blends grays effortlessly and suits all hair types, making it the perfect low-commitment color upgrade for professionals seeking a healthy, radiant look.

## Description

Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually . Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that's totally you. Discover your natural way to shine with Clairol Natural Instincts! *Learn more about Vegan on our website.

Review: Tried this Clairol Natural Instincts hair color and was pleasantly surprised. The formula didn’t irritate my scalp at all, which is a big deal for me since I’ve had reactions with other brands. There’s no strong or weird smell during application and it’s comforting to know there are no harsh chemicals. The color itself is rich and lasted way longer than I expected for a demi-permanent dye.
Review: I love the natural instinct hair colors. It really works in 20 minutes even on dark hair, there is no smell at all cause is very natural, so it does not harm people like me that suffer from sinus and other allergies. Until now, Natural Instinct is the only hair color that is safe to use for me. Plus the conditioner, wow, I just love it. Smells soft and nice and leaves your hair soft, smooth and very shiny. Love all of it.

## Features

- Lasts 28 washes and blends away grays.
- Available in 37 shades of blonde, brown, black, and red
- Yes, coconut and Aloe Vera. No ammonia or added Parabens.
- Conditioning creme formula is gentle on all hair types and textures.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07KRTPR8W |
| ASIN  | B07KRTPR8W |
| Best Sellers Rank | #81,338 in Beauty ( See Top 100 in Beauty ) #277 in Semi-Permanent Hair Color |
| Customer reviews | 4.5 4.5 out of 5 stars (1,108) |
| Date First Available  | 5 May 2019 |
| Item model number | 3 |
| Item model number  | 3 |
| Manufacturer | Wella |
| Manufacturer  | Wella |
| Product Dimensions | 6.01 x 9.05 x 16.03 cm; 195 g |
| Product Dimensions  | 6.01 x 9.05 x 16.03 cm; 195 g |

## Product Details

- **Brand:** Clairol
- **Colour:** 3 Brown Black
- **Item form:** Liquid
- **Package information:** Bottle
- **Product benefits:** Conditioning

## Images

![Natural Instincts Demi-Permanent Hair Dye, 3 Brown Black Hair Color, 5.85 Fl Oz (Pack of 1) - Image 1](https://m.media-amazon.com/images/I/71A4zo5TOkL.jpg)

## Questions & Answers

**Q: Is Natural Instincts permanent?**
A: Natural Instincts is a demi-permanent conditioning hair color that washes away gradually and lasts up to 28 washes.

**Q: Does Natural Instincts hair color cover gray hair?**
A: Natural Instincts enhances your natural color, boosts shine but doesn't cover grays 100%.

**Q: Should I apply Natural Instincts to dry or damp hair?**
A: Apply to dry hair that's free of styling product build-up. Don't use shampoo for 24 hours after coloring.

**Q: Will Natural Instincts damage my hair?**
A: No! Natural Instincts is a gentle demi-permanent hair color with coconut oil + aloe and zero ammonia.

**Q: Does hair type (curly or straight, dry or oily, coarse or fine) affect color timing?**
A: Yes, do a strand test before coloring your whole head to ensure you have the timing down.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by K***L on 6 September 2025*

Tried this Clairol Natural Instincts hair color and was pleasantly surprised. The formula didn’t irritate my scalp at all, which is a big deal for me since I’ve had reactions with other brands. There’s no strong or weird smell during application and it’s comforting to know there are no harsh chemicals. The color itself is rich and lasted way longer than I expected for a demi-permanent dye.

### ⭐⭐⭐⭐⭐ Review
*by N***N on 22 February 2025*

I love the natural instinct hair colors. It really works in 20 minutes even on dark hair, there is no smell at all cause is very natural, so it does not harm people like me that suffer from sinus and other allergies. Until now, Natural Instinct is the only hair color that is safe to use for me. Plus the conditioner, wow, I just love it. Smells soft and nice and leaves your hair soft, smooth and very shiny. Love all of it.

### ⭐⭐⭐⭐⭐ Review
*by L***D on 24 November 2025*

Update*** Okay, I’m officially confused in the best way possible. This is a demi-permanent that’s supposed to fade gracefully in 28 washes… yet here I am, six weeks later, still rocking rich, shiny 3 Brown Black hair that looks like I just stepped out of the salon yesterday. My actual permanent dyes from big-name brands have never shown this kind of stamina! The whole experience feels like hair color with a conscience: *Zero ammonia smell (my bathroom didn’t smell like a swimming pool, hallelujah) *The coconut oil and aloe actually make my hair feel softer and healthier than before I colored it. *Super easy 20-minute application (I did it while watching Netflix with a glass of wine, living my best life) *PRO TIP: I will say that I threw on a shower cap because a pro I know recommended using one to get the color to really stick. *Covered my stubborn grays on the FIRST try without turning them brassy Bonus points: the color is this gorgeous natural-looking deep brown-black that catches the light beautifully! I’ve gotten more compliments in the last month than I did all year with my old “permanent” dye. Clairol, what kind of sorcery is this? Whatever it is, keep doing it. You’ve converted a lifelong permanent-dye loyalist to the demi-permanent side. My hair (and my nose) thank you! ⭐️⭐️⭐️⭐️⭐️ Highly recommend if you want gorgeous color that’s gentler on your hair and somehow refuses to quit!

## Frequently Bought Together

- Clairol Natural Instincts Demi-Permanent Hair Dye, 3 Brown Black Hair Color, Pack of 1
- Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown Hair Color, Pack of 1
- L'Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-02-17*