PRAVANA Zero Lift Color Activator by Pravana

I bleach my hair here and there but I needed to color in between, I swear my hair was softer after I used this.The color for permanent will fade faster on non-bleached hair, however, I just picked a color that fades well.I do Pravana's Violet Reign , with the no lift it makes my hair dark and the bleached fades to a blue.

This is not peroxide free. It has like 1.6% peroxide content to create some porosity in hair and deposit color. It doesn't lift much if at all. My hair looks glossy and healthy after coloring. I've mixed with Pravana, Swartzkopf, and Wella permanent color with great results. Covers greys quickly and effectively.

Feliz de tener este producto para aplicar mi color en casa. El tamaño es bueno y tendré producto para varias veces. Gracias Amazon!

The best activator

It's great, color stayed without lifting my root color. Great for lowlights

Used this with demi permanent color and it gave me about 1 cm of very mild hot roots. Granted it is subtle, but enough to make me not want to use this developer again. I also did not love the scent.I wanted to save some money by switching to this one, but I’ll be going back to the Guy Tang Mydentity developer as I’ve used it 10+ times without this issue

very good product , works great!

Easy to use at home and safe for your hair. You have to stay away from ammonia or anything that lifts color out of your hair unless your an experienced colorist.2tb of this and 1 tb of the express toner and I have the perfect tone for a few days. I highly recommend this for at him ecolor beginners or anyone just looking to experiment. It won't do any real damage to your hair.