---
product_id: 2543107
title: "Vidal Sassoon Pro Series Permanent Hair Dye, 5VR London Lilac Hair Color, Pack of 1"
brand: "vidal sassoon"
price: "A$39"
currency: AUD
in_stock: false
reviews_count: 8
url: https://www.desertcart.com.au/products/2543107-vidal-sassoon-pro-series-permanent-hair-dye-5vr-london-lilac
store_origin: AU
region: Australia
---

# Up to 8 weeks color longevity Ultra vibrant lilac shade Includes color-preserving conditioner Vidal Sassoon Pro Series Permanent Hair Dye, 5VR London Lilac Hair Color, Pack of 1

**Brand:** vidal sassoon
**Price:** A$39
**Availability:** ❌ Out of Stock

## Summary

> 💜 Own your bold with London Lilac – where vibrant meets effortless!

## Quick Answers

- **What is this?** Vidal Sassoon Pro Series Permanent Hair Dye, 5VR London Lilac Hair Color, Pack of 1 by vidal sassoon
- **How much does it cost?** A$39 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/2543107-vidal-sassoon-pro-series-permanent-hair-dye-5vr-london-lilac)

## Best For

- vidal sassoon enthusiasts

## Why This Product

- Trusted vidal sassoon brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Color That Lasts:** HydraBlock conditioner locks in vibrancy, preventing premature fading even with regular washing.
- • **Salon-Quality Boldness:** Experience fashion-forward London Lilac that turns heads for up to 8 weeks.
- • **Vegan & Ethical Beauty:** Cruelty-free, vegan formula that aligns with your conscious lifestyle.
- • **Effortless At-Home Glam:** One easy application with a precision applicator for flawless, mess-free coverage.
- • **Sensitive Scalp Friendly:** Formulated to minimize irritation while delivering rich, deep purple tones.

## Overview

Vidal Sassoon Pro Series Permanent Hair Dye in 5VR London Lilac delivers ultra vibrant, salon-quality purple hair color that lasts up to 8 weeks. This vegan, demi-permanent cream formula includes a HydraBlock conditioner to preserve color and minimize fading. Designed for all hair types, it offers easy, mess-free application and is gentle on sensitive scalps, making it the perfect choice for millennials seeking bold, lasting style with ethical values.

## Description

Vidal Sassoon London Luxe Hair Color, London Lilac (5VR)

Review: Love, Love London Lilac - I have had purple hair for a long time and tried most of what is out there, enduring the mess, the staining and the time spent under a dryer to set the color. Then I found this-easy color in a box YAY! First time I applied it over my newly dyed dark blonde (with gray) hair. Ever since Manic Panic left me with purple ears I coat my neck, ears and the skin along my hairline with conditioner. I used the applicator tip and a brush to first cover my hairline all around, my side part and crown. Then I separated my hair into 3 layers and spread color on each one. The dye was a pinkish color and had an ammonia smell to it and was warm on my scalp but the one bottle covered all of my thick, shoulder length hair. I waited about 35 mins, rinsed, rinsed, rinsed, conditioned and dried my hair. The finished color was darker on top, almost back-purple with an ashy purple on the bottom third. I'm OK with that because my hair does sometimes take color unevenly.After about 6 weeks I colored it again, leaving it on for a total of 35 mins, 20 on the roots, color on tbe rest for another 15. The color was even this time and looks rich. I've gotten a lot of comments and compliments about it-all positive. This is my first time using a permanent color and I expect to need a touch up every 4-6 weeks, which is fine with me. Great color, easy to use, not smelly, I love it! Update: It appears this color has been discontinued. The big box chains no longer carry it and here on desertcart there is little to be found and the price is triple or more. I usually buy 4 at a time, now I need a new product.
Review: Back to my go-to brand after years of experimenting - I used to use this brand regularly, but in the stellar Runway Red shade. Years later, after unsuccessfully trying blonde and a plethora of of other colors, I decided I needed to do purple. I have naturally dark hair, so I did hit it a with lightening process first which resulted in a brassy shade of strawberry blonde before application of this shade (5VR). The formula is excellent, easy to use, but the smell made my eyes water quite a bit to be honest. It saturated surprisingly well and after first wash out, I had a nearly black shade of purple (pictures of both fresh and current results attached). Upon gentle washing over a couple weeks, any leftover excess was washed out and I ended up with a vibrant, saturated pure purple. The color "stay" estimate is about up to eight weeks, and it's way past that and the color is holding fast with cool water rinses and a weekly color safe conditioner treatment for hair health. From freshly applied to now, over two months later, I experienced no color bleeding on pillows, towels, or even just from sweating. The bottom line: turned out (for me) much more vibrant than expected from box images (I expected brown with a hint of purple, but this is anime character level deep purple), stays in hair spectacularly (I see no need to touch up any time soon), and was one of the rare color dyes that didn't aggravate my sensitive scalp. Overall, I'm very pleased.

## Features

- Vs london luxe is a collection of fashion-forward, ultra vibrant hair dye shades.
- Up to 8 weeks of fashionably bold, salon vibrant purple hair color.
- Includes vs hydrablock color preserving conditioner to help prevent water from fading your vibrant color.
- 1 application.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00FFY00DI |
| Best Sellers Rank | #248,299 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,926 in Hair Color |
| Brand | Vidal Sassoon |
| Brand Name | Vidal Sassoon |
| Color | 5VR London Lilac |
| Container Type | Tube |
| Customer Reviews | 4.5 out of 5 stars 406 Reviews |
| Full Cure Time | 8 Weeks |
| Global Trade Identification Number | 00037000887485, 10037000887482, 10070018056624 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Weight | 4.35 ounces |
| Manufacturer | Wella |
| Material Features | Vegan |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | Hair Coloring with Color Protection for up to 8 weeks |
| UPC | 037000887485 070018056627 |
| Unit Count | 1 Count |

## Product Details

- **Color:** 5VR London Lilac
- **Package Information:** Tube
- **Product Benefits:** Hair Coloring with Color Protection for up to 8 weeks
- **Brand:** Vidal Sassoon
- **Item Form:** Cream

## Images

![Vidal Sassoon Pro Series Permanent Hair Dye, 5VR London Lilac Hair Color, Pack of 1 - Image 1](https://m.media-amazon.com/images/I/81uiQiBGmmL.jpg)
![Vidal Sassoon Pro Series Permanent Hair Dye, 5VR London Lilac Hair Color, Pack of 1 - Image 2](https://m.media-amazon.com/images/I/7107LvheVCS.jpg)
![Vidal Sassoon Pro Series Permanent Hair Dye, 5VR London Lilac Hair Color, Pack of 1 - Image 3](https://m.media-amazon.com/images/I/512lMuMKSNS.jpg)
![Vidal Sassoon Pro Series Permanent Hair Dye, 5VR London Lilac Hair Color, Pack of 1 - Image 4](https://m.media-amazon.com/images/I/51GFzwpPHTS.jpg)
![Vidal Sassoon Pro Series Permanent Hair Dye, 5VR London Lilac Hair Color, Pack of 1 - Image 5](https://m.media-amazon.com/images/I/71bjkqPSqiS.jpg)

## Questions & Answers

**Q: Is the London Lilac considered to be a cool or warm tone?**
A: I would say "brilliantly cool"!  My make up/wardrobe are definitely cool tones (jewel tones) and the  London Lilac color fits well with my silver earrings & clothing.

**Q: Those of you who used London Lilac, did you bleach your hair or use a color remover first? I'm going from darker salon dyed red. Thanks!**
A: I did not bleach or use a color remover. I have grey and use it to cover the grey.

**Q: I have a very dark brown hair almost black would it work for me, or I have to bleach?**
A: I have dark brown hair with a lot of grey, I went blonde using a hairdresser, but I've been retouching my roots with it, and it has done a great job, and lightened the existing blonde hair too, I found the exact same product at big lots for 5 dollars couldn't find it anywhere else so I stocked up, they only had that color lucky me, hope this helps

**Q: Has anyone ended up with red hair??? If so what color was it before your dyed it and was it already color treated???**
A: Yes my real hair is black with a lot of gray.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Love, Love London Lilac
*by D***E on June 11, 2014*

I have had purple hair for a long time and tried most of what is out there, enduring the mess, the staining and the time spent under a dryer to set the color. Then I found this-easy color in a box YAY! First time I applied it over my newly dyed dark blonde (with gray) hair. Ever since Manic Panic left me with purple ears I coat my neck, ears and the skin along my hairline with conditioner. I used the applicator tip and a brush to first cover my hairline all around, my side part and crown. Then I separated my hair into 3 layers and spread color on each one. The dye was a pinkish color and had an ammonia smell to it and was warm on my scalp but the one bottle covered all of my thick, shoulder length hair. I waited about 35 mins, rinsed, rinsed, rinsed, conditioned and dried my hair. The finished color was darker on top, almost back-purple with an ashy purple on the bottom third. I'm OK with that because my hair does sometimes take color unevenly.After about 6 weeks I colored it again, leaving it on for a total of 35 mins, 20 on the roots, color on tbe rest for another 15. The color was even this time and looks rich. I've gotten a lot of comments and compliments about it-all positive. This is my first time using a permanent color and I expect to need a touch up every 4-6 weeks, which is fine with me. Great color, easy to use, not smelly, I love it! Update: It appears this color has been discontinued. The big box chains no longer carry it and here on Amazon there is little to be found and the price is triple or more. I usually buy 4 at a time, now I need a new product.

### ⭐⭐⭐⭐⭐ Back to my go-to brand after years of experimenting
*by N***S on July 1, 2017*

I used to use this brand regularly, but in the stellar Runway Red shade. Years later, after unsuccessfully trying blonde and a plethora of of other colors, I decided I needed to do purple. I have naturally dark hair, so I did hit it a with lightening process first which resulted in a brassy shade of strawberry blonde before application of this shade (5VR). The formula is excellent, easy to use, but the smell made my eyes water quite a bit to be honest. It saturated surprisingly well and after first wash out, I had a nearly black shade of purple (pictures of both fresh and current results attached). Upon gentle washing over a couple weeks, any leftover excess was washed out and I ended up with a vibrant, saturated pure purple. The color "stay" estimate is about up to eight weeks, and it's way past that and the color is holding fast with cool water rinses and a weekly color safe conditioner treatment for hair health. From freshly applied to now, over two months later, I experienced no color bleeding on pillows, towels, or even just from sweating. The bottom line: turned out (for me) much more vibrant than expected from box images (I expected brown with a hint of purple, but this is anime character level deep purple), stays in hair spectacularly (I see no need to touch up any time soon), and was one of the rare color dyes that didn't aggravate my sensitive scalp. Overall, I'm very pleased.

### ⭐⭐⭐⭐⭐ Finally! A PERMANENT Purple Hair Dye!
*by S***. on July 21, 2014*

I love this! Have dyed my hair purple semi-regularly for many years. Always had to use semi-permanent brands like Manic Panic or Punky Colors, which wash out too quickly. They also are pain in that they stain towels and pillow cases every time your hair is damp. Was very excited to see an established brand of hair color that comes in funky colors, and most importantly is permanent! I bought it as soon as I saw it and applied it a few days ago. I always bleach my hair before applying the purple, because I want the purple to be very vibrant. It came out well. A few streaks, but that's probably because I had some old henna-based dye lingering in my hair. (I had to attend a business training where purple hair is frowned upon. Boo!) The product was easy to apply. It didn't stain the skin on my forehead, around my ears, or my neck. (Woo! No Vaseline required!) The conditioner that comes with it works well. Really pleased with the results. I hope that Vidal Sassoon continues to make these fun colors so that I never have to revert back to semi-permanent dyes again. If you have really thick hair, or lots of hair, definitely use two boxes to start. Then you can use one box at a time to touch up your roots thereafter!

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-02-22*