Amul's India

It is not only a book of advertisement or cartoons. It serves something more - (i) Pleasure to mind, (ii) Smile to children, (iii) Knowledge of contemporary society, (iv) Awareness to students & (v) Literacy to human being. Actually I watch Amul's cartoon advertisements regularly while going to my office on the way. After seeing it every time I tell my ninth-level daughter to see it. She also watches it while going by school bus. Both of us enjoy and get updated of the present situations. Thus we have grown an appetite of reading the Book. And after going through the book we were very satisfied.

Is it only for me... or are some pages (53, 54, 65, 77, 78, 109) indeed half-filled? (What a waste of print real estate!)Given the amount of awesome ads they have produced, it's disappointing to see only such a handful chosen for the book.If only, we need a much bigger volume to be printed.But for now, this is as awesome and nostalgic as it gets!

Its like they couldnt find enough material to fill all the spaces. Some of the ads I remember from my childhood are not there also. Why they left those out, I dont know. As it is, book is great.

Be careful. It's book and not Amul butter. I was searching Amul Butter... With search word Amul and see what I got.

I have all three editions, and my kids just love going through them.