How to Turn Down a Billion Dollars: The Snapchat Story

Great book. Good ideas inspiring

Giving the book 5 stars is admittedly a bit of a stretch considering how there are still plenty of dark holes that still prevent you from understanding the full picture of the company. However, given the limited resources the author seemed to be dealing with in regards to accessibility of employee's at the company, he did a fabulous job explaining the story from his vantage point. I'm a 23-year-old who has been using the app pretty much since it's founding and I personally thought the book did a great job of explaining everything working behind the scenes that resulted in the changes you noticed as a user but didn't think twice about. I should also say that if you are currently, or are considering investing in $SNAP you are going to find information in this book you can't get in news outfits. Overall, a great book, and I certainly hope there will be a sequel in store as Snapchat progresses. Every great company seems to have a journalist who has a knack for explaining the narrative behind it (Walter Isaacson with Apple, Ashlee Vance with Tesla/SpaceX, etc.) and I certainly think Billy could be that for Snap.

Good stuff...insights on Snapchat..thought it was yuppie stuff and never wanted to understand about Snapchat...Evan Spiegel is a visionary...

enjoyable read

Gives some flavor to the history and culture of snap. Clearly gives the difference in the working styles of Evan and other tech founders. But on many occasions the writing sounds as if it's done by an employee or friend of Spiegal, not an objective journalist. Very gushing and over-the-top. I prefer brad stone or Scott Galloway.