A$101

Description

Product Of India.

PRODUCT INFORMATION What does a mans beard have to do with the downturn? Everything, if you run Simla s (Simco), a company known globally for the hair fixers it manufactures. Simcos history began before Independence with Sardar Pratap Singh Bagga, a sturdy Sikh with a long, flowing beard, learning lessons on s in the famous Lahore perfumery Bhaion ki Dukaan (the shop of brothers). With time, Bagga moved to Shimla and set up his own business in 1948. Four years later, he chose to give up a comfortable life and moved to Delhi. He felt the market here was penetrable, son Kuldeep Singh Bagga, 62, recounts. Although the enterprising Bagga rarely used a beard fixer in his life, he was quick to realise that other men in his community could not do without a glue to keep their untrimmed facial hair integral to the Sikh identity in place. Sixty-seven years later, Simco, short for Shimla s, has not only penetrated the market but has become a virtual synonym for all beard fixers. Today, the firm boasts of a customer base of 1 million spread across India and 12 countries including the US, the UK, Canada and Australia. PRODUCT SPECIFICATIONS Net Wt. 17 fl.oz (500ml) Product of India Packaging: Plastic Product Type: Hair Fixer (Straigtner)

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SimcoHair Fixer 500Ml

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