---
product_id: 234560979
title: "3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing"
brand: "john r. balkam"
price: "A$53"
currency: AUD
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.au/products/234560979-3-win-sponsorship-the-next-generation-of-sports-and-entertainment
store_origin: AU
region: Australia
---

# 3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing

**Brand:** john r. balkam
**Price:** A$53
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** 3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing by john r. balkam
- **How much does it cost?** A$53 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/234560979-3-win-sponsorship-the-next-generation-of-sports-and-entertainment)

## Best For

- john r. balkam enthusiasts

## Why This Product

- Trusted john r. balkam brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing

## Images

![3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing - Image 1](https://m.media-amazon.com/images/I/71sIepOJzxL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Great quick read, that I would highly recommend for any sports fan!
  

*by K***Y on Reviewed in the United States on December 29, 2019*

To start, I really enjoyed the author's style of writing. All of the aspects of successful sponsorship agreements are broken down into understandable and relatable examples and case studies. Balkam does a tremendous job of explaining the what, why, and how of successful sponsorship agreements as well as introduce you to the concept of "Win-Win-Win" agreements.A key aspect of the book is the relationship between professional sports and the positive impacts that they can have on the community that supports them. Balkam provides great examples of brands and sporting events coming together to have a positive impact on sustainability, and financially, in the community where the events were taking place.If you are interested in the intersection of sports, business, and community I would highly recommend picking up a copy!

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A Must Read for Aspiring and Innovative Sports Professionals
  

*by D***N on Reviewed in the United States on March 10, 2020*

This book was jam packed with knowledge that everyone in sports and business needs to be implementing in their sponsorship strategies.The author does a great job of explaining concepts with real life sports examples and showing the ROI and brand value that adding purpose can bring. It's a great guide for professionals in the world of sports, marketing, and business on how to make these changes successfully.It was an enjoyable read as well, and wasn't overwhelming with statistics or facts. The author did a great job sharing stories and relating the concepts back to the reader to easily grasp and run with.Such an important book that is changing the mindset of professionals in sports.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Concise and illuminating read
  

*by N***E on Reviewed in the United States on June 17, 2020*

John expertly outlines a framework for the potential of purpose-driven sponsorships in new sports and entertainment offerings by focusing on the "third-win." He identifies 21st century trends with poignant anecdotes that define Millennial and Generation Z audiences as "conscious consumers" who invest in people, brands, and organizations that communicate what they believe in. Overall, John offers an important vision of sponsorship marketing as a powerful vehicle for social good.

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**Shop now:** [https://www.desertcart.com.au/products/234560979-3-win-sponsorship-the-next-generation-of-sports-and-entertainment](https://www.desertcart.com.au/products/234560979-3-win-sponsorship-the-next-generation-of-sports-and-entertainment)

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-01-23*