---
product_id: 221581
title: "The Millionaire Next Door: The Surprising Secrets of America's Wealthy"
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---

# Timeless insights since 2010 Top #5 in Introduction to Investing 272 pages of wealth wisdom The Millionaire Next Door: The Surprising Secrets of America's Wealthy

**Price:** A$36
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## Summary

> 💼 Unlock the millionaire mindset hiding next door — your wealth journey starts here!

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- **What is this?** The Millionaire Next Door: The Surprising Secrets of America's Wealthy
- **How much does it cost?** A$36 with free shipping
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## Key Features

- • **Frugality as a Power Move:** Discover why discount suits and used cars are the real status symbols of financial success.
- • **Data-Driven Wealth Secrets:** Backed by rigorous research, this book reveals how everyday millionaires really build and preserve wealth.
- • **Self-Made Millionaire Mindset:** Learn how most millionaires create their own path, defying stereotypes and social expectations.
- • **Timeless Business & Economics Insights:** Hardcover edition packed with 272 pages of motivational strategies that remain relevant today.
- • **Proven Bestseller with Massive Social Proof:** Join over 15,700 readers who rated it 4.6 stars and propelled it to top ranks in investing and leadership.

## Overview

The Millionaire Next Door is a bestselling hardcover book offering 272 pages of data-backed insights into the true habits and mindsets of America's self-made millionaires. Launched in 2010, it challenges common wealth stereotypes by highlighting frugality, smart investing, and disciplined saving as keys to financial success. Highly rated and ranked top in investing and business motivation categories, it’s a must-read for aspiring professionals aiming to join the ranks of the financially savvy elite.

## Description

The Millionaire Next Door: The Surprising Secrets of America's Wealthy [Stanley Ph.D., Thomas J., Danko Ph.D, William D.] on desertcart.com. *FREE* shipping on qualifying offers. The Millionaire Next Door: The Surprising Secrets of America's Wealthy

Review: Full of wonderful wealth building life lessons. - This has always been a good read. There are two types of millionaire: the flashy and the mundane. This book is the lessons learned of decades of studying the mundane. If you're interested in the behaviors of the stealthy wealthy that lead to their wealth creation, then this book is full of helpful lessons to aid you on your journey to joining them.
Review: Sears, Not Brooks Brothers - This is an excellent, data-backed look at what the wealthy look like in the United States. Contrary to popular belief, most wealthy people do not drive Teslas and eat caviar. They are not tech CEOs or Wall Street financiers. They are small business owners and self-employed professionals who probably drive a 3-year old BMW or a Ford pickup truck or SUV. They probably wear a Seiko watch, not a Rolex. They probably wear a suit bought from Men's Wearhouse, not Brooks Brothers. They probably have a run-of-the-mill Visa credit card, not something from Sak's Fifth Ave. Some of the many useful insights and takeaways from this book: A Useful Definition of Wealth -- Wealth is much more than how much money you pull in every year and how much your house costs. It's more a reflection of your investments and how much money you save. Not how much you spend. There are a lot of people who pull in a ton of money every year but live paycheck-to-paycheck. Wealth and income are not the same thing -- Not all wealthy people pull in a hefty income. In fact, many purposely pull in relatively low incomes in order to reduce their tax obligations. Ross Perot is a great example of this (when the book is written). Perot pays millions in taxes, but is worth billions. Even your neighbor next door might be a millionaire, but maybe the household only brings in $79,000 a year. Most Millionaires Are Self-Made -- While children of millionaires are more likely to become millionaires, very few millionaires (less than 20%) are not self-made millionaires. In fact, regular handouts from parents make it less likely that an individual will become a millionaire someday. Most millionaires worked for their money and were not constantly given Economic Outpatient Care (EOC) from their parents. Frugality Reigns Supreme -- The authors give a great analogy about building wealth. You can play a great offensive (i.e. pulling in money) and you can make a great defensive (i.e. saving your money and preserving your wealth). Playing a great offensive is wonderful, but it is really only useful for building wealth if you don't play a great defensive too (some people are capable of playing such a great offensive that the defensive really isn't important, but this is very few people). They buy discount suits, discounted new cars or used cars, they rely on very, very little credit, and status symbols aren't all that important to them. Mindset Matters -- Most millionaires are not worry-warts. The only things they really worry about are government policies that will destroy their livelihoods, but even then, they know that they can't really control the outcome of these issues directly, so they only give so much effort and so much weight to these decisions. My only quasi-criticism of this book is that the data are from 1992-1996 and the book was written in 1996. This obviously isn't the fault of the authors, and some of the conclusions are reinforced in a 2010 preface, but just take some of the data with a grain of salt. Take inflation and general industrial changes into account. Well worth the read, especially if you are looking to join the ranks of the Prodigious Accumulators of Wealth or work with them.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,597 in Books ( See Top 100 in Books ) #5 in Introduction to Investing #5 in Wealth Management (Books) #21 in Motivational Management & Leadership |
| Customer Reviews | 4.6 4.6 out of 5 stars (15,757) |
| Dimensions  | 5.88 x 0.85 x 9 inches |
| Edition  | Reissue |
| ISBN-10  | 1589795474 |
| ISBN-13  | 978-1589795471 |
| Item Weight  | 2.31 pounds |
| Language  | English |
| Print length  | 272 pages |
| Publication date  | November 16, 2010 |
| Publisher  | Taylor Trade Publishing |
| Reading age  | 5 years and up |

## Images

![The Millionaire Next Door: The Surprising Secrets of America's Wealthy - Image 1](https://m.media-amazon.com/images/I/81L9R4t40OL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Full of wonderful wealth building life lessons.
*by J***D on February 21, 2026*

This has always been a good read. There are two types of millionaire: the flashy and the mundane. This book is the lessons learned of decades of studying the mundane. If you're interested in the behaviors of the stealthy wealthy that lead to their wealth creation, then this book is full of helpful lessons to aid you on your journey to joining them.

### ⭐⭐⭐⭐⭐ Sears, Not Brooks Brothers
*by Z***K on December 2, 2015*

This is an excellent, data-backed look at what the wealthy look like in the United States. Contrary to popular belief, most wealthy people do not drive Teslas and eat caviar. They are not tech CEOs or Wall Street financiers. They are small business owners and self-employed professionals who probably drive a 3-year old BMW or a Ford pickup truck or SUV. They probably wear a Seiko watch, not a Rolex. They probably wear a suit bought from Men's Wearhouse, not Brooks Brothers. They probably have a run-of-the-mill Visa credit card, not something from Sak's Fifth Ave. Some of the many useful insights and takeaways from this book: A Useful Definition of Wealth -- Wealth is much more than how much money you pull in every year and how much your house costs. It's more a reflection of your investments and how much money you save. Not how much you spend. There are a lot of people who pull in a ton of money every year but live paycheck-to-paycheck. Wealth and income are not the same thing -- Not all wealthy people pull in a hefty income. In fact, many purposely pull in relatively low incomes in order to reduce their tax obligations. Ross Perot is a great example of this (when the book is written). Perot pays millions in taxes, but is worth billions. Even your neighbor next door might be a millionaire, but maybe the household only brings in $79,000 a year. Most Millionaires Are Self-Made -- While children of millionaires are more likely to become millionaires, very few millionaires (less than 20%) are not self-made millionaires. In fact, regular handouts from parents make it less likely that an individual will become a millionaire someday. Most millionaires worked for their money and were not constantly given Economic Outpatient Care (EOC) from their parents. Frugality Reigns Supreme -- The authors give a great analogy about building wealth. You can play a great offensive (i.e. pulling in money) and you can make a great defensive (i.e. saving your money and preserving your wealth). Playing a great offensive is wonderful, but it is really only useful for building wealth if you don't play a great defensive too (some people are capable of playing such a great offensive that the defensive really isn't important, but this is very few people). They buy discount suits, discounted new cars or used cars, they rely on very, very little credit, and status symbols aren't all that important to them. Mindset Matters -- Most millionaires are not worry-warts. The only things they really worry about are government policies that will destroy their livelihoods, but even then, they know that they can't really control the outcome of these issues directly, so they only give so much effort and so much weight to these decisions. My only quasi-criticism of this book is that the data are from 1992-1996 and the book was written in 1996. This obviously isn't the fault of the authors, and some of the conclusions are reinforced in a 2010 preface, but just take some of the data with a grain of salt. Take inflation and general industrial changes into account. Well worth the read, especially if you are looking to join the ranks of the Prodigious Accumulators of Wealth or work with them.

### ⭐⭐⭐⭐ Interesting and necessary if you wonder why some people earns so much and still no rich.
*by F***A on February 2, 2015*

Haven' finished the book yet, but for what I've read so far I can point a few aspects about this write work: -The book in his straight main-core idea of getting rich by investing is intended for people who lived, lives or is going to live within North America (USA, Canada), Europe and some developed Asian countries, where investment is a real option, not so for people in Mexico, Central America or Latin America in general. - It does teach you in investing and managing your income, it instructs people on how to live, how to spend less and spend smartly. - It does teach that cash flow is necessary, no irrational spend, and moreover it insist in a very very important matter: you have to sit comfortably in home and begin a budget, a spending/income plan, more budgeting, more control on your monthly expenses, and again...more budgeting, that's key and I believe that is one of the greatest achievements of the writers: Control your finances, cattle your money....have your cash and assets sightly, don't let a single dollar loose or administered by someone else, in other words, master what you own. - The book also empathize on the fact that: actually..."Charity begins at home", be frugal frugal frugal, 100 bucks today are more or less tomorrow depending on what you do with them. In an overall the book is entertaining, covers pretty interesting topics on sociology, psychology, economics sciences, history and anthropology. The one "con" of the book is that it is kinda old now, was written in 1996, in an age of relatively economical boom, the 2008 crisis shattered all the investment and financial lads that were mainstream in the 90s, the last trend of saving and investing that were in the spotlight portrayed in the book are nothing if a crisis like 2008 seize the middle-class family savings. No money no investment and no savings. Anyway I recommend the book, so you can understand why some people might be called cheap or greedy but at the end there's a reason why they don't care.

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*Last updated: 2026-03-10*