Plaque Disclosing Toothpaste | Berry Bubblegum Flavor | Made in The USA | Gluten Free, Fluoride Based Plaque Remover for a Gentle Whitening Formula and Fresh Breath | Oral Care | 4.1 OZ

My kids have had trouble with not getting all the plaque off their teeth, after switching to this toothpaste it has made quite the difference that they can see! Would like if it was offered in more flavors.

Don't fear the color, it's very helpful to show your kids, or even adults where they are missing when they're brushing/flossing. Great value for the money.

This toothpaste tastes not overly sugary as other brand. It works for me for sure.

Toothpaste is good enough but leaves stains on your face. Doesn’t fresh the breath and cleans not perfectly. Won’t buy again. As for me it’s just marketing

This is pricey, but it really helps our son brush his teeth well. We don't use it for every brushing, but use it a few times a week to make sure he is brushing well enough.This is great for special needs children who may have trouble knowing if they are brushing properly. This was recommended by our dentist.Pro-tip: apply chapstick prior to brushing to avoid your lips getting stained! We also use this only in the evenings so we don't accidently send him to school with a missed spot.

Every now and then I'll use a disclosing tablet to see how well, or perhaps more precisely how poorly I've been brushing. The disclosing tablets can be a bit messy and they stain my toothbrush for days. When I came across this product it sounded promising and worth a shot.My first impressions where that the product seems a little rough on the edges. I got this extra photocopy insert with some instructions. Just looked cheap. The cap itself had some black stuff on it. And additionally it didn't close very well.When I finally was ready to try it, the safety seal was very difficult to remove. The little tab for the seal broke. So I ended up up having to pierce it with a knife. Removing the rest of the seal was difficult and in the end I couldn't remove all of it and my hands ended up green from all the toothpaste that came out while struggling with the seal.When actually using it, I was surprised in that it did taste pretty good. I did as the instructions said. Pea size amount. Brush. Don't rinse and look at your teeth. Looked clean. No teal. What? When I use the disclosing tablets, I see spots that need to get hit up. I find it very hard to believe that I wouldn't be able to find some areas that needed re-brushing.I went to their website and they have a picture of what it presumably looks like with the areas you need to hit up (the middle pictures with the teeth with braces). What it really looks like is smeared on gel with the teeth wiped down except for the areas by the gum line. And taking a guess, this is how their "patented" technology works. It doesn't actually adhere to biofilm but rather relies on the gel being thick enough to stick to the teeth. The rub is that it requires minimal effort to cause the gel to turn to foam. So seeing no color really isn't indicative that you cleaned off the biofilm but rather the gel turned to foam.As another reviewer said. Good marketing. Targetol? HD (for "High Definition"?) I probably should have known that with naming like this it is probably more bark that bite. You're basically playing $15 for darkly dyed fluoride toothpaste.Returned.It's back to disclosure tablets for me...

VERRRY BLUE. Makes a bit of a mess and very expensive. Not sure if this is worth a repeat.

My 12 year old son is the absolute worst teeth brusher. He has had 3 cavities before the age of 10. This is easy enough for him to use - rinse his brush with warm water first and then apply the tiniest amount of it and brush for two minutes and then rinse and he uses his regular fluoride toothpaste and brushes for another 2 minutes to remove the remaining blue as well as floss between the teeth where the blue still shows up after brushing. I only wish we used this years ago.

Product great to use and very effective.

the product is exactly as described

We got this product to try instead of the red pills, it did nothing in our opinion. We tried it on five different people exactly as indicated on the instructions, and nothing! After using this according to directions, then chewing a red pill, you can see all the plaque this did not show up. It’s a waste of money. Stick with the tried and true pills.

It claims to show where the plaque is with color but it's just blue food coloring so it doesn't do anything as an indicator of plaque. It's not like the plaque on your teeth are stained by the coloring which tells you where to brush more. No, it's not working like that at all. Gimmick.

I paid a full price for a expired product. The seller must be check the date it is still good or not. I am not really happy .So no overall rating on expired product Are guys check the date on the pictures!Have a nice day! Anna