---
product_id: 196836612
title: "Financial Times Guide to Business Coaching, The (Financial Times Series) Paperback – 10 Aug. 2020"
brand: "anne scoular"
price: "A$89"
currency: AUD
in_stock: true
reviews_count: 6
url: https://www.desertcart.com.au/products/196836612-financial-times-guide-to-business-coaching-the-financial-times-series
store_origin: AU
region: Australia
---

# Financial Times Guide to Business Coaching, The (Financial Times Series) Paperback – 10 Aug. 2020

**Brand:** anne scoular
**Price:** A$89
**Availability:** ✅ In Stock

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- **What is this?** Financial Times Guide to Business Coaching, The (Financial Times Series) Paperback – 10 Aug. 2020 by anne scoular
- **How much does it cost?** A$89 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/196836612-financial-times-guide-to-business-coaching-the-financial-times-series)

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## Customer Reviews

### ⭐⭐⭐⭐⭐ *The* guide to Business Coaching
*by E***P on 20 August 2020*

This is an indispensable book for any coach. It covers an impressive, up-to-date breadth of coaching topics, tools and approaches, ranging from ‘Do you have what it takes’ (to be a Coach) to advanced topics such as Coaching and Diversity, and Group Coaching. There is enough theory and background to spark reflection, though topics are always firmly grounded in practical application. Scoular is generous with her deep expertise and passion for business coaching and the tone throughout is at once illuminating and inviting. Lots of tips, gentle humour and some excellent contributions from guest experts combine further to make for a hugely informative, practical, engaging and pleasurable read.

### ⭐⭐⭐⭐⭐ The definitive route map for coaches
*by S***N on 30 September 2020*

As a disciple of Anne Scoular, The FT Guide to Business Coaching provided my first grounding in coaching techniques. I can now heartily recommend this second edition to anyone who is thinking of training as a business coach, whether your ambition is to apply coaching approaches to an existing day job or to forge a new career as a professional coach. This compact and readable book anticipates and answers all the questions you might have. Beginning with explaining what coaching actually is – a surprisingly often misunderstood concept – and whether it is for you, it continues by setting out your training options. Succinctly, Anne summarises the principal coaching methods and tools and how they can be applied to different scenarios such as career coaching (likely to be more topical than ever given the current economic upheavals). Throughout, Anne focuses on how you will make the most of your new-found skills and, drawing on her experience working with thousands of trainee and experienced coaches, how you can make a living from coaching whilst being open about the reasons why some people fail to do so. This edition contains a raft of new case studies and guest contributions. The advice from Liz Gooster on digital marketing is well worth reading as is the totally new chapter, written in collaboration with Sheldon Daniel, on coaching and diversity which provides a very valuable addition to our understanding of a crucial subject that, having long been overlooked has now come to the fore. Highly recommended!

### ⭐⭐⭐⭐⭐ Still a guiding light after almost 10 years
*by L***R on 18 August 2020*

For anyone who knows Anne Scoular, this book will delight in that her familiar, compelling voice sparkles from every page. For anyone who doesn’t know her (yet), but who has an interest in coaching, grab this book with both hands! Packed full of wise words, sound advice and a deep passion and knowledge for the field, the FT Guide to Business Coaching is a tour de force in its astonishingly comprehensive coverage of all things coaching. The first edition was already rich in content and insight. The new edition has been updated throughout and has a welcome and timely new chapter on diversity, co-authored with Sheldon Daniel. Full disclosure: I published this book first time around and have contributed a short section to the revised edition: this doesn’t detract from the fact that it represents a gold standard in coaching guides and has much to offer both novices and experts alike.

## Frequently Bought Together

- Financial Times Guide to Business Coaching, The (The FT Guides)
- Coaching for Performance: The Principles and Practice of Coaching and Leadership FULLY REVISED 25TH ANNIVERSARY EDITION
- The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

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*Last updated: 2026-01-22*