---
product_id: 183199168
title: "The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs"
brand: "jim kalbachmichael schrage"
price: "A$95"
currency: AUD
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.au/products/183199168-the-jobs-to-be-done-playbook-align-your-markets-organization
store_origin: AU
region: Australia
---

# The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

**Brand:** jim kalbachmichael schrage
**Price:** A$95
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs by jim kalbachmichael schrage
- **How much does it cost?** A$95 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/183199168-the-jobs-to-be-done-playbook-align-your-markets-organization)

## Best For

- jim kalbachmichael schrage enthusiasts

## Why This Product

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## Description

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

## Images

![The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs - Image 1](https://m.media-amazon.com/images/I/61UwjdR4CIL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A must-have for any role seeking to understand customers/users
*by L***H on May 12, 2020*

I approached this book completely new to Jobs to be Done, and now that I'm most of the way through, I not only feel well-versed in the framework, but I've already put it into practice in a research project aimed at understanding what users are trying to accomplish on a platform.The first chapters outline the research methodology and then connect it to business strategy. That's where it hooked me: seeing clearly how this approach might point a business in the direction of growth. From there, we get a rigorous guide to the Jobs to be Done interview (plus other approaches developed by JTBD practitioners), and a thorough guide to techniques for analyzing data and engaging stakeholders.I can see myself digging into the references in the book for more detail on certain topics, and the book makes this exploration super easy, with plenty of references in the form of annotated bibliographic entries at the end of every chapter (including a number of podcasts, which is much appreciated).This book will enhance how you approach learning about your customers/users. Highly, highly recommend.

### ⭐⭐⭐⭐⭐ Helped me roll out jtbd at my startup
*by M***J on November 1, 2022*

This book helped me roll out jobs to be done at my 7-person startup. It strikes the right balance between conceptually rigorous and practical. I was able to read the book in one week, then use it to structure jobs interviews, and create a jobs map. The research process gained team buy-in and my teammates are also appreciative.

### ⭐⭐⭐⭐ Boring and not enough details
*by D***A on May 3, 2021*

Not obvious examples and enough info

## Frequently Bought Together

- The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
- Jobs to be Done: Theory to Practice
- Jobs to Be Done

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-02-12*