Career Opportunities in Advertising and Public Relations (Career Opportunities (Paperback)) Paperback – October 1, 2005

I just graduated with a major in PR. This books lists 88 jobs in advertsing and PR. However, it is out of date. In the PR industry there are: bloggers, web site developers and other internet position. This books lists NONE of them. In advertising, some positions (like print traffic manager) are almost non-existant. This book needs to REMOVE old 1990's job titles and ADD the jobs that firms are hiring for in the 2000's. This review is for the 2006 version of the book (4th ed). I think the author has gotten lazy and needs to do a complete overhall. This book may be of use if you are looking for a job in PRINT advertising, but most advertising agencies seem to want a person with good design skills and not just newspaper print. This book NEVER lists web skills or HTML that many employers seek today. Sad.

Not what I expected. It told me the basics, which I already know.