CREATING A BRAND IDENTITY: A GUIDE FOR DESIGNERS
Product ID: 170245738
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Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more. Review: Good read - Good read to understand branding process Review: Excellent explanation. - This book is excellent 👌
| Best Sellers Rank | #42,072 in Books ( See Top 100 in Books ) #17 in Graphics & Design #140 in Design & Fashion (Books) #2,519 in Business & Economics |
| Customer Reviews | 4.6 out of 5 stars 582 Reviews |
P**R
Good read
Good read to understand branding process
M**Z
Excellent explanation.
This book is excellent 👌
P**E
All in one Treasure for Biginners
Must have book for designers. From start to end you will know all the process of how to handel work?, How to do a computer setup?, Design thinking, Design process. Very good book. One more good book added to collection.
L**É
Die Prinzipien des Brand Identity werden sehr gut vermittelt
Ich habe das Buch für meine Junior Designer erworben und bin sowohl mit der Vermittlung der Thematik als auch dem Aufbau der Themen sehr zufrieden.
H**C
A recommander
Excellent livre, bonne introduction
B**S
Great read.
It's been some time now since I received my design degree and wanted a refresher. I grabbed this book and it did just that. One thing I do wish is that the references are kind of outdated. While reading and taking notes, it really felt, "old". This needs a refresher and hit on the points of the present time and design programs. It does hit on the digital topic, but it need more. Overall, good read and do recommend this, better if you can find it used. Not really one to buy new to leave on your coffee table.
L**S
Producto en excelentes condiciones
Excelentes producto, llego antes del tiempo estimado!!
E**E
Top
Un must have
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