---
product_id: 1658464
title: "Wicked Texture The Definition Of Pomade - Styling Hair Pomade, Helps to Shape Hair & Smooth Texture, Water Based Pomade that Washes Out Easily, Vegan, Paraben Free, Color Safe - 2 Oz"
brand: "giovanni"
price: "A$30"
currency: AUD
in_stock: true
reviews_count: 13
category: "Giovanni"
url: https://www.desertcart.com.au/products/1658464-wicked-texture-the-definition-of-pomade-styling-hair-pomade-helps
store_origin: AU
region: Australia
---

# Vegan & cruelty-free formula Water-based, easy washout Firm hold for all-day style Wicked Texture The Definition Of Pomade - Styling Hair Pomade, Helps to Shape Hair & Smooth Texture, Water Based Pomade that Washes Out Easily, Vegan, Paraben Free, Color Safe - 2 Oz

**Brand:** giovanni
**Price:** A$30
**Availability:** ✅ In Stock

## Summary

> 🔥 Define your style, ditch the compromise!

## Quick Answers

- **What is this?** Wicked Texture The Definition Of Pomade - Styling Hair Pomade, Helps to Shape Hair & Smooth Texture, Water Based Pomade that Washes Out Easily, Vegan, Paraben Free, Color Safe - 2 Oz by giovanni
- **How much does it cost?** A$30 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/1658464-wicked-texture-the-definition-of-pomade-styling-hair-pomade-helps)

## Best For

- giovanni enthusiasts

## Why This Product

- Trusted giovanni brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Washout Wonder:** Water-based formula that rinses out easily, preserving your hair’s natural oils and color.
- • **Eco-Chic & Clean Beauty:** Cruelty-free, vegan, paraben-free, and color-safe—style with a conscience.
- • **Wicked Hold, Zero Flake:** Lock in your look with a firm, non-greasy hold that lasts all day without residue.
- • **Salon-Quality Meets Natural:** Trusted since 1979, blending high-performance with pure, natural ingredients.
- • **Effortless Texture & Definition:** Adds separation and shine to any hair type, perfect for that piecey, layered look.

## Overview

GIOVANNI Wicked Texture Pomade is a water-based, vegan-friendly styling wax that delivers firm hold and defined texture without stripping natural oils or color. Perfect for creating piecey, shiny hairstyles, it’s cruelty-free, paraben-free, and easy to wash out, making it a top choice for eco-conscious professionals seeking salon-quality results.

## Description

GIOVANNI Wicked Texture Pomade adds wicked separation to any hair style. This styling wax easily washes out and won’t strip the natural oils from your hair, leaving you with a wicked look. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

Review: Holy grail product for piecy, full layers - I love this stuff! I have fine, fairly straight hair, and lots of it. I have previously used very high-end brands and I’m just sick of spending stupid amounts of money in hair products. New brands have been coming out with the same attention to clean ingredients so, after a little research, I gave this a try. I love the piece texture it gives my hair while also maintaining shine rather than dulling it down. The hold lasts and it’s not sticky or greasy at all. (Apparently some reviewers found it to be… perhaps they’re using too much or already have oily hair? A little goes a long way!) I’m so happy to have found a more budget friendly option that I actually prefer to the high-end brands I’ve been using for thicker hair that brings out the piece layers.
Review: Fuller look! - I like it, works well with my hair. Makes it look fuller. Like the price too!

## Features

- FIRM HOLD - GIOVANNI Wicked Texture The Definition Of Pomade adds wicked separation to any hair style. This styling wax easily washes out and won't strip the natural oils from your hair, leaving you with a wicked look
- DEFINED STYLE - Style hair to the max with GIOVANNI Wicked Texture The Definition Of Pomade. Simply piece this styling wax through damp or dry hair and play away to add separation & texture while defining shine
- COLOR SAFE - GIOVANNI Wicked Texture The Definition Of Pomade is 100% color-safe, nourishing hair with ingredients such as Lavender, Peppermint, and Sage without stripping color
- VEGAN-FRIENDLY & CRUELTY-FREE - GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
- ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B0011DIXJU |
| Best Sellers Rank | #52,110 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #132 in Hair Styling Pomades |
| Customer Reviews | 4.2 4.2 out of 5 stars (1,411) |
| Department  | Health and Beauty>Health and Wellness |
| Is Discontinued By Manufacturer  | No |
| Item model number  | AD766 |
| Manufacturer  | Giovanni |
| Product Dimensions  | 2.36 x 2.36 x 4.33 inches; 3.2 ounces |
| UPC  | 716237181695 |

## Product Details

- **Hair Type:** All
- **Liquid Volume:** 2 Fluid Ounces
- **Material Type Free:** Paraben Free, Sulfate Free
- **Product Benefits:** Firm Hold, Nourishing, Shine, Smoothening
- **Scent:** Styling Glue

## Images

![Wicked Texture The Definition Of Pomade - Styling Hair Pomade, Helps to Shape Hair & Smooth Texture, Water Based Pomade that Washes Out Easily, Vegan, Paraben Free, Color Safe - 2 Oz - Image 1](https://m.media-amazon.com/images/I/61W5Y6Juw3L.jpg)

## Questions & Answers

**Q: Is this product vegan?**
A: No.  It states on their website under FAQS, "All our products are vegan except our Magnetic shampoo, conditioner, power treatment, styling gel and STYLING WAX which contains lactoferrin, and our Hot Chocolate Sugar Scrub which contains honey."  If you look at the photo, it clearly says Styling Wax on the container, and was incorrectly titled on Amazon as Pomade.

**Q: Is this wax or pomade?  It has both in the name! I'm confused.**
A: Yes, i understand. It is a pomade and adds shine to your hair

**Q: Does this work to tame a cowlick?  Also....is it oily?**
A: It does tame cowlicks & it is not oily.  It’s thick & hair maneuvering👍🏼

**Q: Which of these would be good for a preschool boy that wants his hair to comb over and stay parted?**
A: Use the the pommade but go lightly. His hair should stay in place.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Holy grail product for piecy, full layers
*by A***N on October 30, 2025*

I love this stuff! I have fine, fairly straight hair, and lots of it. I have previously used very high-end brands and I’m just sick of spending stupid amounts of money in hair products. New brands have been coming out with the same attention to clean ingredients so, after a little research, I gave this a try. I love the piece texture it gives my hair while also maintaining shine rather than dulling it down. The hold lasts and it’s not sticky or greasy at all. (Apparently some reviewers found it to be… perhaps they’re using too much or already have oily hair? A little goes a long way!) I’m so happy to have found a more budget friendly option that I actually prefer to the high-end brands I’ve been using for thicker hair that brings out the piece layers.

### ⭐⭐⭐⭐⭐ Fuller look!
*by J***O on December 2, 2025*

I like it, works well with my hair. Makes it look fuller. Like the price too!

### ⭐⭐⭐⭐ Decent product at reasonable price.
*by E***E on March 13, 2023*

I have fine, straight hair so it’s a challenge to find hair products that work. This pomade texturizer is nice because it’s not too thick or sticky. I add a couple of drops of water to apply it and this helps make it more workable. This does not have a strong scent and it holds very well. It’s easy to wash out , too. Recommend

## Frequently Bought Together

- GIOVANNI Wicked Texture The Definition Of Pomade - Styling Hair Pomade, Helps to Shape Hair & Smooth Texture, Water Based Pomade that Washes Out Easily, Vegan, Paraben Free, Color Safe - 2 Oz
- GIOVANNI L.A. Hold Styling Gel - Strong Hold, Hair Gel for Women and Men, Vegan, No Parabens or Phthalates, Infused with Natural Botanical Ingredients, Lightweight Hair Styling Gel - 6.8 oz (1 Pack)
- GIOVANNI L.A. Hold Hair Spritz - Maximum Hold Styling Spray, Lightweight, Lauryl & Laureth Sulfate Free - 5 oz (Pack of 3)

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-03-14*