Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals

I really really enjoyed this and is a topic about business and decision-making that I have been wanting to learn more about for a long time but have a block to long tedious books so this was the ideal perfect blend of pics, humor, fun and accessibility to make learning extra enjoyable, and delightful while being good for me. I got my family a copy too :)

This book is excellent for lots of reasons. For homeschool families, for adults who feel like they miss something when in social situations, those with social anxiety, those with ASD or ADHD! My 11 yr old son has read it many times.

Adam has a lot of tricky problems. He wants to make other people happy but doesn't always make the best decisions to improve his relationships. He gives a friend a ride to work and tries to charge him for the mileage. He gets his mom a ten dollar gift card for Starbucks when she'd rather he come visit. He has a birthday party and doesn't know what to do with the random gifts he gets. He has a lot of struggles. Luckily, he has Dan Ariely to help him out. The author is a character in his own book!The story quickly switches into a discussion of two sets of norms--market norms and social norms. The two sets overlap because people deal with both. But the norms don't work together well without a lot of thought and careful application. Giving a neighbor a ride to work or a basket of tomatoes from their garden is great. But charging for the ride or showing appreciation by giving money for the tomatoes backfires for Adam (as they probably would for everyone else). The expectations of social interactions usually has nothing to do with cash value. Gratitude, trust, and loyalty are what people need. Social norms don't expect one-to-one exchanges. They are more ambiguous and longer-term.Market norms are typically monetary and business-like. Money is exchanged for goods or labor. The people you deal with are more like commodity conduits than people. Ariely argues that applying social norms to work situations can make jobs and exchanges more rewarding. Cash bonuses at work are nice, but more loyalty and enthusiasm can be gained through gifts and praise, even when those have the same monetary value as the cash that would have been offered. Ariely persuasively backs up his arguments with studies he's conducted through the years.The book is entertainingly written and explains the ideas through the example of the fictional Adam's life. The advice is valuable though Ariely clearly favors social norms over market norms for guiding almost all one's actions. That's probably the best way to go, since that makes you treat people like people, a result definitely needed in human society.Recommended.

I have read all of Dan's books. This book doesn't contain much new material and just a rehash of his past writings. That said, many new followers to Dan's subject matter will find this a much easier method of learning very unique material.

This is a well-written book on decisions comic format. Dan Ariely makes simple a complex matter developing two sets of norms: market norms and social norms, so you can read the book (as the author says) to improve business deals and family meals, emphasizing that social norms are more valuable than market norms, Dan also stresses how to mix both of them.

This book is relatable, and a bit easy to be understood especially when I was teaching my son (10yrs.) about having a growth mindset. Overall it's a good addition to our growing motivational books collection

I loved the illustration in this book. I think the illustrator did great work and I especially loved their use of the character "Dana" to include Dr. Ariely in a way that quietly plays with gender.Overall though, I'd hesitate to recommend this book to anyone because it presents a lot of Dan Ariely's work. Dr. Ariely has come under fire in the last year (2021) for the publication of apparently falsified data, and has also been swept up in the larger replicability crisis that is affecting the social sciences at-large.If you do chose to read this book, read defensively. I noticed at least one bar graph (p. 184) where the y-axis had been manipulated to overstate the differences between the variant and control.If I sound like I'm sending mixed messages here, it's because I think Ariely has theories that seem intuitive and, frankly, correct, but I also see that he has a lot of work to do better defending those theories with hard, replicable scientific data derived from some cohort other than privileged college students. This is especially true for studies about how money influences human behavior, given that the socioeconomic status and lifestyle of college students is importantly different than that of working parents, retirees, etc.Can we really extend the conclusions of (often unreplicated) studies of college student behavior to make general claims about market and social norms? I'm dubious that we can, even if I do see the merit of this way of thinking about human incentives.

I really enjoyed this. I thought the illustrations made it more engaging, and like the other Ariely I've read this book was short, to the point, giving both applicable research and applications in my own life. Would definitely recommend!

The message of the book is good but I kept finding Myself disinterested. The illustrations are bland , boring and fittingly in black and white as if not to offend anyone. Too bad the message gets whitewashed in these poor quality graphics.

De uma forma lúdica explica como tomamos decisões. Impressionante! O autor é um gênio. Deveria ser traduzido para o português e para todos os idiomas. Todo mundo precisa ler esse livro para se conhecer e se entender melhor. Vale 1 ano de terapia.

El contenido no es malo, pues resultan interesantes los resultados de los estudios de comportamiento y de ciencias sociales en general.Pero quizá el medio no es el correcto. Las novelas gráficas buscan complementar texto con dibujos para complementarse y crear un ritmo y tono especial de lectura y transmisión de información.Aquí no es el caso. Los dibujos, en el mejor de los casos, son clichés o complementos visuales adicionales que tratan de ayudarnos a digerir la informacion; pero la mayoría de las veces terminan por enrredar más la narración o explicación.

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- Easy to understand and apply.- Use of common sense and humour.- Balanced and useful.- Highly recommended.