Review This instructional debut aims to provide an entrepreneurial jolt to those who own private health care practices. Private practice consultant and business coach Seigel knows from experience that clinicians typically focus more on their clients than they do on running a business. That’s why “the #1 question clinicians don’t like to answer,” he says, is “How much money do you want to make?” In this comprehensive handbook, the author gently guides private practice owners through business basics, including goal-setting, making business plans, using measurement criteria for success, marketing, managing personnel, and more. All the while, Seigel addresses specific concerns, making no assumptions about how much business knowledge readers may have. The author effectively highlights common misperceptions and blunders, employing the proven technique of combining tips with illustrative real-life anecdotes. Some of the book’s most valuable advice is about insurance plans. He explains such concepts as copayment, co-insurance, contracted charges, and benefits verification in uncomplicated terms; his tips regarding “in-network” services are particularly helpful. So, too, is his inclusion of a key metric regarding private health care insurance, which he goes on to explain in detail: “60 percent of your funding should be cash flow positive in 30 days or less from the date of service.” The book’s coverage of legal and regulatory compliance, including labor laws and employment regulations, sometimes dives deeply into the weeds, but it’s just these kinds of details that can trip up private practitioners if they pay them little heed. The closing chapter summarizes the book’s content and offers bullet-pointed steps in essential areas, including contracting, operations, marketing, business development, and clinical setup. This primer like approach should prove instructive for private practitioners who are just starting out, but the author’s counsel may also assist experienced practitioners in fine-tuning their practice’s business side. Indeed, some of the book’s more general advice could easily be applicable to client-centered consulting practices in fields other than health care. Upbeat, authoritative, and practical. (Kirkus Reviews) Read more From the Author Brandon Seigel brings more than fifteen years of executive leadership experience, supporting organizations of all sizes. Seigel currently manages multiple private practices and consults with entrepreneurs and private practices throughout the world. He is recognized as a leader in today’s private practice environment, and is a frequent keynote speaker and trainer for organizations, associations, and universities. Read more About the Author Brandon Seigel brings more than fifteen years of executive leadership experience, supporting organizations of all sizes. Seigel currently manages multiple private practices and consults with entrepreneurs and private practices throughout the world. He is recognized as a leader in today’s private practice environment, and is a frequent keynote speaker and trainer for organizations, associations, and universities. Read more
A**R
Upbeat, authoritative, and practical
KIRKUS REVIEWThis instructional debut aims to provide an entrepreneurial jolt to those who own private health care practices.Private practice consultant and business coach Seigel knows from experience that clinicians typically focus more on their clients than they do on running a business. That’s why “the #1 question clinicians don’t like to answer,” he says, is “How much money do you want to make?” In this comprehensive handbook, the author gently guides private practice owners through business basics, including goal-setting, making business plans, using measurement criteria for success, marketing, managing personnel, and more. All the while, Seigel addresses specific concerns, making no assumptions about how much business knowledge readers may have. The author effectively highlights common misperceptions and blunders, employing the proven technique of combining tips with illustrative real-life anecdotes. Some of the book’s most valuable advice is about insurance plans. He explains such concepts as copayment, co-insurance, contracted charges, and benefits verification in uncomplicated terms; his tips regarding “in-network” services are particularly helpful. So, too, is his inclusion of a key metric regarding private health care insurance, which he goes on to explain in detail: “60 percent of your funding should be cash flow positive in 30 days or less from the date of service.” The book’s coverage of legal and regulatory compliance, including labor laws and employment regulations, sometimes dives deeply into the weeds, but it’s just these kinds of details that can trip up private practitioners if they pay them little heed. The closing chapter summarizes the book’s content and offers bullet-pointed steps in essential areas, including contracting, operations, marketing, business development, and clinical setup. This primerlike approach should prove instructive for private practitioners who are just starting out, but the author’s counsel may also assist experienced practitioners in fine-tuning their practice’s business side. Indeed, some of the book’s more general advice could easily be applicable to client-centered consulting practices in fields other than health care.Upbeat, authoritative, and practical.Pub Date: Feb. 5th, 2019ISBN: 978-1-64339-937-9Page count: 192ppPublisher: Rebel PressProgram: Kirkus IndieReview Posted Online: Jan. 21st, 2019Kirkus Reviews Issue: Feb. 15th, 2019
A**O
exceeded my expectations
The Survival Guide was the first step to opening my eyes to areas within my practice that I wanted to adjust. This powerful guide gave me the tools to begin making important changes to not only have my practice survive, but thrive! I was so impressed with the info I learned, I have now hired Brandon as a consultant to keep the momentum going to make the changes to improve me skills as a business owner and make my practice the best it can be!
R**S
Informative and Inspiring
I love the metaphor Brandon uses, “Entrepreneurship is like an Ironman race”. His book was inspiring and made me want to challenge myself taking new perspectives as a therapist and now new business owner.The book goes through common adversities entrepreneurs face on their journey. It helped my new business implement a strategic plan and get through everyday barriers. After reading his book, we started working with Brandon and listening to his podcast. He continues to make us feel supported and empowered pacing ourselves on our journey.
B**H
A culmination of Brandon's extensive experience supporting private practice owners
Brandon is a gift to all therapists interested in starting or growing a private therapy practice. His perspective as a "businessman" is uniquely paired with his affinity for seeing small private practices have success (his wife and mother in law are both occupational therapists). Don't miss out on this great opportunity to learn from the best. He breaks it all down in an easy to digest manner and provides many practical strategies to implement to bring success to your business.
S**N
A must read for any private practice owner!
Brandon shares a wealth of knowledge about starting and managing a successful therapy practice from his years of experience within the field. The book is straightforward, easy to read, and provides excellent actionable tips. A great resource for business owners wanting to start their own practice or those that want to take their practice to the next level.
M**N
Practical and useful
This is a very good book if you are thinking about starting any kind of private practice or you need help growing yours.
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