---
product_id: 14910199
title: "The Practical Pocket Guide to Account Planning Paperback – Day to Day Calendar, May 15, 2013"
brand: "chris kocek"
price: "A$32"
currency: AUD
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.au/products/14910199-the-practical-pocket-guide-to-account-planning-paperback-day-to
store_origin: AU
region: Australia
---

# The Practical Pocket Guide to Account Planning Paperback – Day to Day Calendar, May 15, 2013

**Brand:** chris kocek
**Price:** A$32
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Practical Pocket Guide to Account Planning Paperback – Day to Day Calendar, May 15, 2013 by chris kocek
- **How much does it cost?** A$32 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/14910199-the-practical-pocket-guide-to-account-planning-paperback-day-to)

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- chris kocek enthusiasts

## Why This Product

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## Description

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## Customer Reviews

### ⭐⭐⭐⭐⭐ I whole-heartedly recommend this book for anyone looking to learn more about ...
*by A***R on June 2, 2016*

As both an industry professional and now as an advertising professor, I whole-heartedly recommend this book for anyone looking to learn more about the real lives of Account Planners. Chris does a phenomenal job of breaking down the basics, getting into the nitty gritty, and creating a full picture of what Account Planning is all about. What is refreshing about this book is that it rings true across both spectrums of learning and educating: 1) it is absolutely accurate in the portrayal of agency life and day-to-day requirements of planners today - from client requests, to research methodologies, to real-world examples, and 2) it breaks down strategy essentials and expectations into bite-size pieces for the reader. This book is a wonderfully simple and refreshing cornerstone for anyone interested in learning about Planning - whether they have agency experience or not.Further, I can attest that my college students loved reading it as part of the course assignments. It’s written in everyday language, gets right to the point, and arms them with a clear understanding of the fundamentals of Account Planning. My students said this book helped them gain a clearer picture of agency life and the Planner’s role in it. And their exam scores proved that they truly did understand it! This book is a must for any professor teaching communication strategy or research.

### ⭐⭐⭐⭐⭐ An Account Planning Classic.
*by M***O on August 1, 2013*

I don't know Chris Kocek, but I wish I did. He is clearly a great account planner. Here, he has written a book that every planner, communicator, marketer, agency manager and aspiring planner must read. I have worked with legendary account planners, have had my work win top account planning awards, and have generally been in the thick of the account planning revolution for more than two decades, yet I found myself devouring this book from beginning to end in one sitting. I gobbled it up, spit out the pits, then ate the pits like wasabi peas and enjoyed every last one.The Practical Guide To Account Planning claims to be, and it is in fact, a real world primer for aspiring account planners. It is written in clear, concise, unflashy prose. But, like a few other books that are written as primers - Up The Organization, The Prince and Ogilvy on Advertising come to mind - this has the power to make even the most experienced practitioner of insight-driven communication and innovation aspire once again.I've given my first copy to my chief strategy officer and said, "This is the best yet."I've already ordered my own new copy.I'm sure we'll be buying one for each and every planner on our team.

### ⭐⭐⭐⭐ A good starter book.
*by S***1 on May 22, 2015*

If you want to learn account planning this is a must have. By the end of it you will have a great deal more knowledge. I just wish there was more detail and reading on insights and finding them.

## Frequently Bought Together

- The Practical Pocket Guide to Account Planning
- Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-02-21*