Advertising Concept Book 3E: Think Now, Design Later (Third) Kindle Edition

I bought this book because I was not an advertising major but took a few classes on campaigns and was apart of our advertising club and felt like I needed to get a solid understanding of building great creative. Pete Barry does a great job explaining how a big idea differs from strategy and execution and everything in between. He basically includes everything he has come to learn in advertising and explains it to you in an understandable way.The only reason I give it 4 stars is because of a few of the examples. It seems whenever you read about good creative you see The Economist, Guiness and other common companies who have developed great work in basic categories (alcohol, magazines, sports, etc). What I would really like to see are more unknown good creative ads where the product is not so easy to advertise for or is not as exciting (corporate companies, insurance, washing machines, etc). Obviously Nike would be cool to do advertising for or VW but the reality is that most advertising work will not be so glamorous. Don't get me wrong, he does list some uncommon companies and various clients but I would like to have seen a little more.Hey Whipple! is great as well but is more about the industry while this book breaks down creative to its essentials. So I would read this first then Hey Whipple! and then you are set to start making great work and will be working at a huge agency in no time! Ok, maybe not in no time, but soon enough.

Must read for anyone looking to work as a Creative... or anyone really. Other copywriting books will tell you how to write copy for a quick sale but that's not going to get you a job at an Ad agency. 'Creative Advertising,' is one of the few books that teach how to come up with concepts that will get you The Big Idea, something that's worthy of a full-blown Ad Campaign, rather than just a one-shot Ad.I would recommend this book to anyone because it teaches you the art of brainstorming to solve a problem in a way that's never been done. Everyone should read this, whether you're trying to work in Advertising, write an awesome Tinder bio, or even break out of Prison, this book will teach you how find the solution.

Years ago, I was told to look at the Advertising Annuals if I wanted to learn what good advertising was. I disagree with this advice. A lot of award-winning ads are like fashion: They don't age well. The Advertising Concept Book is more like style: It's timeless.This book explains the thought process behind advertising that works. Parts of the text are dry, but that's OK. It's a textbook, not a glossy annual.

The book is in good condition. It arrived earlier than expected and is at a good price when compared to other sellers.

After more than 40 years working at this craft I think this the best book about how to actually make the creative process work in advertising. While the examples are British they are excellent. Even if you think yourself a practicing expert this is a terrific review of the process. It will re-invigorate your juices to do better work. I could of course debate some of the authors contentions BUT I can not argue this books over all value. If you are just starting in the business, or thinking about working in the agency business or even an old pro BUY THIS BOOK. You will enjoy the read and you will learn.donbrown brownchild ltd inc 1633 Bonnie Brae St Houston TX 77006 [email protected]

I can’t stop reading it! I love third book! I learned so much! It brings me tons of ideas!

Amazing book for designers. Plenty of examples and excersises you can do. Definitely recommend.

This is a very useful book for designers and creative people. Highly recommend.

Este libro describe el proceso de estrategiaa y análisis de lo que esta detrás de una campaña, muy bueno para entender como pensar en el problema antes de empezar a diseñar.

Pretty interesting book. But haven't finished yet..

Great content and haven’t come across anything else like it.

Super easy read and extremely relevant information, I'd say it's worth reading even if all your interested in is brain storming.

Inside you'll find out the best practices of advertising combined with brutal, easy and well-ilustrated examples. It's gonna blowing your mind!