---
product_id: 129426753
title: "La Riche Directions 4 Pack Of Semi Permanent Hair Dye / Hair Colour (4 x 88ml) - Neon Blue"
brand: "la riche"
price: "A$58"
currency: AUD
in_stock: true
reviews_count: 7
category: "La Riche"
url: https://www.desertcart.com.au/products/129426753-la-riche-directions-4-pack-of-semi-permanent-hair-dye
store_origin: AU
region: Australia
---

# Up to 6 weeks lasting colour Vegan & cruelty-free formula 4 vibrant neon shades La Riche Directions 4 Pack Of Semi Permanent Hair Dye / Hair Colour (4 x 88ml) - Neon Blue

**Brand:** la riche
**Price:** A$58
**Availability:** ✅ In Stock

## Summary

> 🌈 Dare to Neon: Colour that commands attention and lasts beyond the moment!

## Quick Answers

- **What is this?** La Riche Directions 4 Pack Of Semi Permanent Hair Dye / Hair Colour (4 x 88ml) - Neon Blue by la riche
- **How much does it cost?** A$58 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/129426753-la-riche-directions-4-pack-of-semi-permanent-hair-dye)

## Best For

- la riche enthusiasts

## Why This Product

- Trusted la riche brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Damage-Free Glam:** Semi-permanent cream formula nourishes hair without bleach or harsh chemicals—vibrant colour, zero compromise.
- • **Vibrant Neon Power:** Unleash intense, eye-catching colour that lasts up to 6 weeks—because your hair deserves to stand out.
- • **Complete Colour Kit:** 4 x 88ml pots plus brush/comb for flawless, salon-style application at home—no mess, no fuss.
- • **Inclusive & Ethical:** Proudly vegan and cruelty-free, so you can glow with confidence and conscience.
- • **Effortless Touch-Ups:** Dry hair application with easy brush technique means quick, precise root coverage anytime, anywhere.

## Overview

La Riche Directions Neon Blue is a semi-permanent hair dye set featuring 4 vibrant 88ml pots and an application brush, delivering intense neon colour that lasts up to 6 weeks. This vegan, cruelty-free cream formula is easy to apply on dry hair for precise, mess-free coverage without bleaching or damage. Perfect for bold professionals seeking effortless, long-lasting style with ethical values.

## Description

Directions Mix the hair colour according to the instructions provided. Apply to hair and leave for recommended time. Rinse thoroughly, use a post-treatment product for better results.

Review: Amazing...if you follow my instructions - 1st photo shows the colour I start with ie my usual hair Colour LIVE vibrant violet. 2nd photo is just after I’ve used these vibrant PINK and CERISE pots. 3rd photo I’ve increased the exposure so you can see the true colour under bright lights. I purchased two of these fab pots, one in cerise and one in flamingo pink . I wanted a maintenance product to use to revive the colour and blend the roots between my monthly full head permanent colour. First time I used these colours was two weeks after my permanent colour and I had a good amount of grey roots with a very wish washy faded burgundy/amber colour on the ends . I followed the instructions to the letter and after rinsing off, most of the colours went down the plug hole, leaving me with neon pink roots and not much elsewhere! So after a few more attempts I found the solution. To get the best from these pots, use on DRY hair. DO NOT apply using fingers. Put disposable gloves on, dip the bristles of an old toothbrush/mascara wand Into the pot. With a generously loaded brush,comb it through your hair from root to tip, making sure that the creme is THICKLY coating the hair shaft. Repeat all over your head, with as many colours as you like! It is soooooooo easy and you can get the colour right up to the roots without MAKING CONTACT WITH SCALP AND SKIN with ease. DO NOT RINSE it off. Either dry it off with a cool hairdryer or leave it to dry naturally. Rinse out the following day or if you applied in the morning, rinse out in the evening. THATS IT! The colour stays true and bright for at least three washes. Not only will this method give you a MUCH better colour, it eliminates a nasty clean up and stained skin. My routine now is to brush through a small amount of product every 2/3 days in the mornings after my shower. I will either give it a quick blast with cool hairdryer or brush it into a high ponytail and leave it on for the rest of the day. I’ve had SO many comments about the lovely colour and no one has realised that most days Ive literally just done a quick touch up straight out the pot lol. I carry the pot in my handbag and often do a little touch up throughout the day if I notice a few stray demon greys😂
Review: Great colours, great coverage even on red hair unbleached, easy to use - really good coverage, easy to use, 3 washes in and still going strong I have red hair, naturally, and as any hairdresser will tell you (they kept telling me!) Red hair is an absolute pain to dye. I have recently become disabled and can no longer go to the hair dressers due to nerve damage, and so thought i would try dyeing my hair at home with help from hubby. I have tried Loreal xxl, fudge, and manic panic and they were all disappointing in colour, and in 2 cases just ran all over the shop, staining bedclothes and my clothes but not doing much to my hair. I tried the directions hair dye, bought here on desertcart.co.uk from beautifulu2014, not expecting much as the price was so good (£10.38 for 4 pots!), but chose this because of the great selection of colours. I have used the DARK TULIP and PLUM and it was easy to paint on, covered really well, did not drip all over the place, and i am now 3 washes in and the colour is still going strong, even on my naturally dark red hair i do NOT bleach my hair before dyeing, firstly that is an extra faff and secondly, no matter what bleaching product you use, it damages your hair. I did leave it on longer than stated, I left it on for the same time i left the others - 3 hours - and the dye really worked well and the colours are brilliant and deep, and most importantly the colours match the swatches on the picture, without bleaching, so i would highly recommend this product and am looking forward to the other colours i bought. the tubs look small, however I only used about a third of each pot to cover my hair. So if you were using just one colour, not two like me, that would mean 2/3 of a pot to cover my hair. I have short back and sides and long top half of my head, so if you have longer hiar you might need more, but if you buy from the seller I mentioned above you get 4 tubs, of any colours you like, so plenty to cover even really long hair, my husband is 6ft4 and can sit on his hair and I would think 3 tubs would be more than enough to cover his hair, leaving a tub spare for tough ups.

## Features

- Set of 4 hair colours in gift box, brush / comb to apply your hair colour.
- A high-quality colouring that gives you an intense and vibrant colour for up to 6 weeks.
- For a better result, follow the included instructions (possibly Not in German language.
- This colour is not tested on animals and is vegan.
- Easy to use, this preparation for the body is a care for the dyeing and recolouring of hair.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00ELLFLC6 |
| ASIN  | B00ELLFLC6 |
| Best Sellers Rank | 844 in Beauty ( See Top 100 in Beauty ) 12 in Semi-Permanent Hair Colour |
| Brand | La Riche |
| Colour | Purple |
| Customer Reviews | 4.3 4.3 out of 5 stars (13,865) |
| Customer reviews | 4.3 4.3 out of 5 stars (13,865) |
| Date First Available | 21 Jan. 2013 |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Manufacturer | La Riche Directions |
| Manufacturer  | La Riche Directions |
| Manufacturer reference | 72517 |
| Manufacturer reference  | 72517 |
| Speciality | Semi Permanent |

## Product Details

- **Brand:** La Riche
- **Colour:** Purple
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Vegan
- **Material feature:** Vegan
- **Number of items:** 4
- **Package information:** Bottle
- **Product benefits:** Long-lasting hair colour with vegan-friendly formula
- **Unit count:** 352.0 millilitre(s)

## Images

![La Riche Directions 4 Pack Of Semi Permanent Hair Dye / Hair Colour (4 x 88ml) - Neon Blue - Image 1](https://m.media-amazon.com/images/I/61kpcrVgZIL.jpg)
![La Riche Directions 4 Pack Of Semi Permanent Hair Dye / Hair Colour (4 x 88ml) - Neon Blue - Image 2](https://m.media-amazon.com/images/I/61nK65BTASL.jpg)
![La Riche Directions 4 Pack Of Semi Permanent Hair Dye / Hair Colour (4 x 88ml) - Neon Blue - Image 3](https://m.media-amazon.com/images/I/71MNJYwBjkL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing...if you follow my instructions
*by L***T on 22 October 2020*

1st photo shows the colour I start with ie my usual hair Colour LIVE vibrant violet. 2nd photo is just after I’ve used these vibrant PINK and CERISE pots. 3rd photo I’ve increased the exposure so you can see the true colour under bright lights. I purchased two of these fab pots, one in cerise and one in flamingo pink . I wanted a maintenance product to use to revive the colour and blend the roots between my monthly full head permanent colour. First time I used these colours was two weeks after my permanent colour and I had a good amount of grey roots with a very wish washy faded burgundy/amber colour on the ends . I followed the instructions to the letter and after rinsing off, most of the colours went down the plug hole, leaving me with neon pink roots and not much elsewhere! So after a few more attempts I found the solution. To get the best from these pots, use on DRY hair. DO NOT apply using fingers. Put disposable gloves on, dip the bristles of an old toothbrush/mascara wand Into the pot. With a generously loaded brush,comb it through your hair from root to tip, making sure that the creme is THICKLY coating the hair shaft. Repeat all over your head, with as many colours as you like! It is soooooooo easy and you can get the colour right up to the roots without MAKING CONTACT WITH SCALP AND SKIN with ease. DO NOT RINSE it off. Either dry it off with a cool hairdryer or leave it to dry naturally. Rinse out the following day or if you applied in the morning, rinse out in the evening. THATS IT! The colour stays true and bright for at least three washes. Not only will this method give you a MUCH better colour, it eliminates a nasty clean up and stained skin. My routine now is to brush through a small amount of product every 2/3 days in the mornings after my shower. I will either give it a quick blast with cool hairdryer or brush it into a high ponytail and leave it on for the rest of the day. I’ve had SO many comments about the lovely colour and no one has realised that most days Ive literally just done a quick touch up straight out the pot lol. I carry the pot in my handbag and often do a little touch up throughout the day if I notice a few stray demon greys😂

### ⭐⭐⭐⭐⭐ Great colours, great coverage even on red hair unbleached, easy to use
*by C***Y on 1 April 2016*

really good coverage, easy to use, 3 washes in and still going strong I have red hair, naturally, and as any hairdresser will tell you (they kept telling me!) Red hair is an absolute pain to dye. I have recently become disabled and can no longer go to the hair dressers due to nerve damage, and so thought i would try dyeing my hair at home with help from hubby. I have tried Loreal xxl, fudge, and manic panic and they were all disappointing in colour, and in 2 cases just ran all over the shop, staining bedclothes and my clothes but not doing much to my hair. I tried the directions hair dye, bought here on amazon.co.uk from beautifulu2014, not expecting much as the price was so good (£10.38 for 4 pots!), but chose this because of the great selection of colours. I have used the DARK TULIP and PLUM and it was easy to paint on, covered really well, did not drip all over the place, and i am now 3 washes in and the colour is still going strong, even on my naturally dark red hair i do NOT bleach my hair before dyeing, firstly that is an extra faff and secondly, no matter what bleaching product you use, it damages your hair. I did leave it on longer than stated, I left it on for the same time i left the others - 3 hours - and the dye really worked well and the colours are brilliant and deep, and most importantly the colours match the swatches on the picture, without bleaching, so i would highly recommend this product and am looking forward to the other colours i bought. the tubs look small, however I only used about a third of each pot to cover my hair. So if you were using just one colour, not two like me, that would mean 2/3 of a pot to cover my hair. I have short back and sides and long top half of my head, so if you have longer hiar you might need more, but if you buy from the seller I mentioned above you get 4 tubs, of any colours you like, so plenty to cover even really long hair, my husband is 6ft4 and can sit on his hair and I would think 3 tubs would be more than enough to cover his hair, leaving a tub spare for tough ups.

### ⭐ Review
*by A***S on 1 October 2022*

Tras probar con el fluorescent green y el fluorescent lime green, y quedar muy contenta con el resultado me fui al naranja, mi sorpresa fue que 1.no es naranja fluorescente, sino fluorescente verde que de normal parece naranja, el tinte no se te queda en el pelo, al segundo lavado ya te tira a verde, un desastre.

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-01-24*