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T**N
A MUST read if you need more clients
Book Yourself Solid Illustrated by Michael Port will walk you step by step through a proven system to get clients. Doing the action steps as they come up will set you up for continued success. This is not a magic bullet, but a long-term strategy. And this new edition makes it all easier - easier to understand, easier to remember, easier to implement.Perfect for the service professional just starting a business, as well as anyone who needs to go back and fix their business structure to get results.Working through the system (and it really is a system more than a book) as presented will help you create a very strong business, starting with determining who you are best suited to work with, creating a strong brand, understanding how to effectively talk about what you do, establishing credibility, how to price your services, and how to sell your services. Then, and only then, after you have something of substance to market, does Michael give you his marketing strategies. (And yes, by reading this book you'll feel like you are on a first name basis with him too!)Speaking of marketing strategies, one of my favorite things about BYS is that the marketing isn't at all smarmy. It is a structured, systematic approach to creating and maintaining authentic relationships - perfect for everyone, and it feels really good for us sensitive types who usually have trouble with marketing and sales.As an energy healer, the 2nd edition of Book Yourself Solid made a huge difference in my life. This illustrated edition is SO much BETTER!It actually says MORE in fewer words because the illustrations make learning the concepts that much easier. I'm a pretty visual person and this new edition is SO easy to follow!This is not a book to read and set aside. This is a book to use and abuse - write in it, dog ear it, make it yours.Do this and you'll being singing praises for Michael Port like the rest of us. Come join the choir, there's plenty of room for more voices!Joni ZanderCorvallis, OR
K**K
After 2 weeks, I think it's working.
Someone asked on a massage website a good book for marketing. One of the books people raved about was "Book Yourself Solid." I just loved the title that I had to check it out on amazon. I liked that there was an illustrated version and there were exercises also. One of the exercises in the book was to list groups of people who use the services I provide and to select the ones that I most relate to. After completing this exercise, I realized that most of the people who come to see me and that I can relate to are people that are into the metaphysics and have anxiety. A few days later after I did the exercise, I get a call from a first time client who gives me a crystal. Then, a few days later a client requests a Reiki session because she has severe anxiety. I was like, "yes!" because I want to work with these people. It's been only 2 weeks after receiving the book, and I am getting more clients. I'm not solid booked yet, but I think if I continue with this book I will be. I would not recommend this book on the kindle, because of all the exercises you need to complete. And, I agree with most people about the print. It is little small and I wish it was bigger so it would be easier to read.
A**B
Is this book worth $25 - $30?
Is this book worth $24-$30? That's really the only question that you're asking and the reason you're reading the reviews. You're trying to eliminate risk. I get it. I read reviews and trust them more than anything when making a buying decision. So is it worth $30? The difference between that question with most books I buy and this one is that this book is about 3X what I usually spend on a book. Amazon has trained me that books cost $10, great ones cost $13. So how good does a book need to be to cost $30? Really good. The content has to be good an the book itself has to be materially solid.I read Michael Port's original version of Book Yourself Solid several years ago when it first came out and it was a difficult book to read. It was difficult becasue it wasn't a "quick read" or "an inspiring message". BYS was about how to get more business so it had strategy, logic and lists of things I could do to book myself solid. It was more textbook than feel good story so while I did enjoy it immensely it frankly was a lot of work to go through. It's a lot of work to actually do what Michael Port teaches. It also works.Port's books are hard to read for one reason alone. They will remind you of the truth that you aren't living. They will remind you that there are things you should be doing but probably aren't. He will teach you practical four step processes to follow when you sell that if followed will work. They'll work by either aligning you with who you should work with or separating you from the people you shouldn't work with. Port actually coined the phrase "red velvet rope policy" that teaches us to make clients feel like they're getting something special when they work with us. Because he coined the phrase naturally his book does a spectacular job of teaching you how to actually implement such a policy. That alone has changed my business and of course...is worth $30!So why $30 for a book?I included a picture of the book on top of my Macbook Pro 13-inch laptop so you can see how big it is. It's not easy to carry around and it can actually be hard to read because of its size. The pages are thick, the colors are vibrant and the overal quality of the book warrants a $30 price tag. My biggest complaint about the book is that there should be a $40 or $50 version. The binding on books this size can't handle that many pages so inevitably the binding will decide to crack at a specific place making it difficult to turn some pages. My hope is that they'll release a hard copy version of the book with different binding that isn't dependent on glue alone so that it doesn't crack. Is the book still worth $30? Yup.This book is worth $30 unless your business sucks. If you paid $30 for your lunch and ate by yourself then I think you'd be hard pressed justifying that lunch brought you $30 in value. But if you spend $30 on lunch and ate with Michael Port would that be worth it? What if at the end of lunch he gave you a book that helped you double your income in the next 12 months while helping you work with clients you want to work with? Would that lunch be worth $30? Damn right it would.The last but most dominant reason that this book is worth $30 is Jocelyn Wallace. Who's that? She's the reason this book exists. As Port explains in an interview with Jonathan Fields during one of Fields' Good Life Project interviews, Port met Wallace at an event and they decided they needed to work with each other. She's the artist that makes this book worth $30. It's very likely that I'll buy another copy of this book, remove several of the pages and frame them in my office. Wallace's work isn't abstract or strange. Her work is most certainly art but it's also incredibily effective at communicating the messages Port is trying to teach us. If a picture is worth 1,000 words then this is a ridiculously long book. There are a TON of pictures in this book. Entire pages are full of the four steps Port talks about on the prior page. I find myself studying the pictures much as I do the words Port wrote. Even now as I type this I'm thinking of images in the book. They WILL help make Port's teachings become ingrained in your mind. They're a beautiful study guide built right into the book.The main problem I have with this book, (other than the binding) is that it really isn't fun to read yet. It reminds me of when I read the original BYS book by Port. It reminds me of the things I need to do in my business to get my crap together and work with the people I want to work with (without apologizing for it). It's not a "fun" read but it is an exciting read. I read about 10 pages a sitting and then I go back into my business and make changes. It's that practical. Practical isn't fun but it's exciting to know that I'm changing the foundation of how I build my business.This is a long review because this is a $30 book and it had better be a good book if it's $30. It is a good book and it is worth $30 in my opinion. I didn't originally buy this book because of the $30 price tag but then I saw one in person and was so impressed by its size and quality that I pulled the trigger. I'm glad I did. It's the best $30 I've spent on my business in a long time. (FYI - I did not get a free copy of his book. I paid for it. I know many Amazon reviews are written by people who get free books and frankly I just don't trust reviews as much when you haven't handed over your hard earned dollars for it.)Thx for a great book Michael and Jocelyn. Where do I buy the $60 hard back version?
L**1
Clear and well thought out. A step by step for reaching your goals.
I really liked the simplicity of the book, the flow was very smooth and the illustrations are really nice on the eye. I haven't read the original, and heard that this book would be easier to follow.The points made are incredibly well put, and come across as a 'if you don't do it, you won't get it' kind of way which I like. I would say it is the go-to book if you have found yourself in a bit of a rut and need some clear guidance on how to push through it.Be prepared to get out of your comfort zone though, there are some aspects of this process that require it. Personally, I am quite introverted, and I found it difficult to complete some of the sections - which is not faulting the book at all, but it meant that I actually had a change of heart in my career because of it, and helped me decide that I should follow my actual passion instead! So even though I didn't go on to book myself solid, it changed my goals and also my life, albeit not in the way it was designed to!
D**R
Sensible marketing strategies
This is a really good book to help you sort out your personal and business marketing strategy. Take it all on board or just cherry pick the bits you like best. It's a lot lighter than the "classic" book on marketing because of the straight forward recommendations and the superb illustrations.I'm pleased I bought it and would recommend it to others looking for a fresh approach to marketing yourself or your business.
J**D
Marketing for those who prefer a visual approach...
As marketing is my least favourite business activity and I had seen some of Michael's other materials, I thought this book would be a useful addition to my business library. If you are a visual person then you will find it an easy read that still provides lots of powerful information.
S**E
My Coach Put Me Onto It
Great book and easy to read in under 1 hour. It's a book that I'll always revisit for those reminders.
S**L
A must for any one looking to increase their customer bas
Very informative, and helpful for those looking to increase their customer base, in an easy to follow, easy to apply way.
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