Boots No7 Stay Perfect Mascara - Black

Love this mascara! It’s goes on smooth with no clumps - love the brush and it doesn’t flake onto your skin.

I've worn all kinds of mascara over the years- waterproof, non-waterproof, all brands. Previous to this brand I'd worn Définicils from Lancome and I swore by it, but taking it off daily became a pain. Then I stumbled onto this product and all other mascaras became history! This goes on flawlessly- separates, lengthens, blackens - everything, but more important than all of that is how it comes *off*! I just hold a wet washcloth to my eyes, keep it there for maybe 20 seconds, and when I open my eyes, I gently grip my lashes with my fingers. The mascara releases from my lashes and just slides off! It's CRAZY! It doesn't smudge throughout the day and resists water until you're ready to remove it. Then water's all you need! No more rubbing or irritation - absolutely amazing! I highly recommend!

I am liking this mascara enormously - it REALLY does not smudge and we are having quite the humid sticky summer! The reasons for 4 stars are - 1. It is a bit watery to get on, you need to pay attention to get your lashes coated- I do a better job after a cup of coffee. 2. There is the occasional flake or chunk that falls off, easy to get since it is a piece of mascara and it really does not smudge. I have not gone swimming with it but it survived a rafting trip on a hot summer day!It is EASY to get off with water - warm water on a washcloth, hold on your closed eyes for maybe 10 - 15 seconds and it wipes off, you can see the little "tubes" on the cloth. The fact that it comes off so easily with water in the shower is great! My new everyday mascara!

I am a woman of some years and my eyelashes have gone from long and luscious to short and stubby. Don’t you just love getting older? So mascara for the past few years has been a big challenge. Even the eye lash growth serum doesn’t seem to work anymore. Then I stumbled upon this mascara. It sounded interesting so I thought I’d give it a try. I am in love!! This stuff is incredible. It’s very easy to put on, it lasts forever, and it’s very easy to remove. I even slept in it overnight and it looked the exact same in the morning. I don’t do that very often and I don’t recommend it but it’s just like the directions say. Finally my eyelashes are looking better again. No more black spots of specks of mascara all over my cheeks and under my eyes. No more blobs of mascara Under my eyebrows (I have hooded eye lids). This stuff is the bomb and I would give it 10 stars if I could. What would make it a perfect 10 is if it came in different colors. But until then this is my daily go to mascara. And I highly recommend it.

I found this on a blog that said it was the tubing kind (note it is NOT). That’s my fault for trusting a blogger but just in case anyone else is wondering! I love the curved wand and it does provide good definition but it takes about 3 coats. Doesn’t come off with my face wash so guessing you’d need true make up remover to get it completely off. It doesn’t smudge really which is nice. I do have a feeling the tube won’t last long but will know in time.

This is worth every penny. It is a tubing mascara, not a regular mascara so it will never smudge or transfer onto your skin. It dries like flexible rubber (in a good way) and not hard/clumpy even if you apply a zillion coats. It goes on smooth with no clumps and builds onto itself. I’d say it’s more lengthening than volumizing. It stays put all day and cleans off easily with soapy water. Best mascara ever.

This is a great dupe for the thrive cosmetics mascara, it's actually even better than it! This doesn't smudge on my oily eyelids, it gives me length and volume, and it holds my straight Asian eyelashes all day! I work in the ER and this has never smudged on me and I have to wear my makeup for 12+ hours and this stays on the entire time! It's easy to remove, just with warm water! I highly recommend it, this is one of the best tubing mascaras out there!

I love this mascara, easy to apply, stays firm on eyelashes, no smudge, no sediment, no raccoon eyes after an eight hour shift, reasonable price, I would like it more if brush could curls my eyelashes or if it were bigger, the size is perfect for under lashes, other wise. It’s perfect!