Emerging Markets Rule: Growth Strategies of the New Global Giants Hardcover – November 13, 2012

A very interesting and easy read book that covers and analyses key success factors of several sectors and successful companies operating in Emerging Markets. I encourage the reading of this book to the people working in businesses which are expanding internationally as well as to the people dealing with the study and application of strategy.I particularly have enjoyed the practical advices of the leaders of the companies cited on the book like: "focusing on what you can do well"; "I believe in hard work and leaders who have their ear to the ground"; or "start by focusing on what you can do best along the value chain". Emerging Markets Rule: Growth Strategies of the New Global Giants

I was a student in Prof Guillen's course on "Globalization in a Historical Perspective" at the University of Pennsylvania almost ten years ago. Few people are as good at explaining extremely complicated subjects in a way that is easy to understand without compromising any of the nuances.I owe a huge amount to the professor's teaching and mentorship, and many of his other students feel the same. I am now starting India's first car-sharing company. None of this would have happened if Prof. Guillen hadn't inspired me to learn more about Globalization and Emerging Markets.

I received my copy of Emerging Markets Rule as a Christmas present. It's really easy to read and you don't need to have economic training to gain some insightful thoughts about multinationals nowadays. There are lots of good examples of real-life companies (Bimbo, Benetton, Samsung, América Móvil...) so this book also serves as a guide of dos and don'ts through stories of success and failure. I strongly recommend this book to anyone who wants both have a good time and achieve a better understanding of the new international management scene.

Guillén and García-Canal have put together a engaging book that is both enlightening and readable. The realities of our new globally competitive world have largely been ignored, and the authors shed light on the meteoric rise of globally leading companies coming out of emerging markets. They explore the characteristics and strategies that these EMMs have used to disrupt global market leaders. If you are a manager or leader in an emerging market, or simply want to better understand how to compete in an increasing globally competitive world, this book is a must-read.

An extremely interesting, easy to book read, on the major trends shaping the future of the global economy. Every chapter provides a set of examples of how new multinationals from emerging markets are reshaping the competitive landscape. Each chapter also provides at the end a nice conceptual summary to focus on the main ideas.I think this is an easy read for anyone interested in global economic issues, and a must read for executives engage in international business activities.

This is an easy to read, brilliant piece of work. It smartly combines academic rigour and practical relevance. A must read for managers, studtens, and specialist academics all over the world.

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