Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

the book is made out of recycled cardboard....lol. Not really but it reminds me of brown paper towels. The content is interesting.

I used this book for my advertising Workshop class, I learned a lot about how advertising has changed over the years, and how taking new approaches can work really well. There is no one way to do things, every new approach to advertising has shaped our world and it's important to see how that happened, to see where we are headed. It's important also to see how the campaigns still effect advertising today. I had the opportunity to sell this book back, but I know this book will be a great reference book through out my schooling and into my career.

My advertising class at Georgia State, requires this book as a complemental course material. I love the writing style, very engaging and quite a page-turner which are hard to come by for college books.

I purchased this book because it was referenced in a textbook I use with my students and I'm glad I did. The students used the book to augment their classnotes and had a great time applying the principles to not only my class, but their business classes as well. Great book for starting discussion and analysis of media's role in our culture.

Great book.

This was a required read for my Marketing class, but it turned out to be a really interesting book. It reviews several ads that shaped our culture or were born out of our culture at the time. It was interesting to see where America's focus was at the time and what the people valued, or believed...

I enjoyed this book immensely. Do you know where Santa's red-and-white suit and jolly grin originated? Chances are, much more of American culture than you'd imagine has come from advertising! Find out who started the coffee break, where breakfast as we know it comes from, who dreamed up the diamond engagement ring, and more ad world surprises.

Great book! Made me really enjoy learning about advertising and get me into a creative advertising mindset

Bought for my wife who is starting a new business

Great book. Interesting and clear

Amazing book! Used this as a textbook as I’m in an advertising program but I still read it in my spare time as it is not only educational but intriguing

Lots of good information I liked how it covered not only current history of advertising but the vintage

thinking of entering into advertising or already in it ...read for getting the basics right